A lot of my writing life revolves around science, environmental sustainability, and biomimicry. This Fall, I’m starting a graduate program in Sustainability Leadership at University of Cambridge. As I prepare for that program, I’m researching different programs around the world that are restoring land and protecting species from the effects of climate change.
I recently learned about a project called the Great Green Wall. From their website:
Growing a World Wonder The Great Green Wall is an African-led movement with an epic ambition to grow an 8,000km natural wonder of the world across the entire width of Africa. Once complete, the Great Green Wall will be the largest living structure on the planet, 3 times the size of the Great Barrier Reef.
A decade in and roughly 15% underway, the initiative is already bringing life back to Africa’s degraded landscapes at an unprecedented scale, providing food security, jobs and a reason to stay for the millions who live along its path.
The Wall promises to be a compelling solution to the many urgent threats not only facing the African Continent, but the global community as a whole–notably climate change, drought, famine, conflict, and migration.
Improving Millions of Lives The Great Green Wall is taking root in Africa’s Sahel region, at the southern edge of the Sahara desert – one of the poorest places on the planet.
More than anywhere else on Earth, the Sahel is on the frontline of climate change and millions of locals are already facing its devastating impact. Persistent droughts, lack of food, conflicts over dwindling natural resources, and mass migration to Europe are just some of the many consequences.
Yet, communities from Senegal in the West to Djibouti in the East are fighting back.
Since the birth of the initiative in 2007, life has started coming back to the land, bringing improved food security, jobs and stability to people’s lives.
A Global Symbol The Great Green Wall isn’t just for the Sahel. It is a global symbol for humanity overcoming its biggest threat – our rapidly degrading environment.
It shows that if we can work with nature, even in challenging places like the Sahel, we can overcome adversity, and build a better world for generations to come.
Growing More Than Trees More than just growing trees and plants, the Great Green Wall is transforming the lives of millions of people in the Sahel region.
The Great Green Wall makes a vital contribution to the UN Sustainable Development Goals (known as the SDGs)—a global agenda which aims to achieve a more equitable and sustainable world by 2030. It’s rare to find a project that impacts all of the SDGs and the Great Green Wall does just that.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 