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Write every day: Imperfect Foods

One of my big goals this year is to commit to a plant-based diet—better for my health and the planet. I’m also passionate about fighting food waste and promoting justice and equity. This is why I’m so happy to be a customer of Imperfect Foods. This is a post about all the reasons I love them. I’m not being paid by them to write this. I just wanted to share it with all of you. I do have a friends and family link that you’re welcome to use if you’d like. To give Imperfect Foods a try, use this link to get $10 off your first box:

They mitigate food waste with their own line of products and rescue food from producers who would otherwise toss it into a landfill.

40% of food in the U.S. goes uneaten even though 1:5 people experience hunger on a daily basis. $218B in food is thrown away every year. 21% of our water is used to produce uneaten food.

Their prices are better than my grocery store.

They have a huge variety of products including fruits, veggies, baked goods, snacks, dairy, and meat and meat-alternatives. You can completely customize everything in your box each time so you don’t end up with anything you don’t want & skip a shipment if you don’t need it.

They’re committed to food & social justice. They walk the walk with their money, time, and efforts.

Even though people can’t use SNAP (Supplemental Nutrition Assistance Program) benefits to buy Imperfect, the company gives a 30% discount to anyone receiving SNAP.

Their podcast, Unwasted, is fantastic with a wide variety of topics related to food including climate change, food justice, and community gardening. Their social handles are also fun and informative.

Their drivers keep you up-to-date on your delivery status and they’re awesome people.

You have a 48 hour period to shop for the coming week’s delivery, and their online experience is easy and fun.

Everything I’ve gotten is delicious and I’m now using them for almost all of my groceries. It’s making me a more creative cook and eater.

Their beautiful new website, The Whole Carrot, is loaded with recipes, food tips, & everything you’d ever want to know about Imperfect Foods.

Their packaging is made of recycled content and it’s either recyclable, compostable, reusable, or returnable.


About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post,,, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at and Instagram at


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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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