One of my big goals this year is to commit to a plant-based diet—better for my health and the planet. I’m also passionate about fighting food waste and promoting justice and equity. This is why I’m so happy to be a customer of Imperfect Foods. This is a post about all the reasons I love them. I’m not being paid by them to write this. I just wanted to share it with all of you. I do have a friends and family link that you’re welcome to use if you’d like. To give Imperfect Foods a try, use this link to get $10 off your first box: http://imprfct.us/v/christa_580.
They mitigate food waste with their own line of products and rescue food from producers who would otherwise toss it into a landfill.
40% of food in the U.S. goes uneaten even though 1:5 people experience hunger on a daily basis. $218B in food is thrown away every year. 21% of our water is used to produce uneaten food.
Their prices are better than my grocery store.
They have a huge variety of products including fruits, veggies, baked goods, snacks, dairy, and meat and meat-alternatives. You can completely customize everything in your box each time so you don’t end up with anything you don’t want & skip a shipment if you don’t need it.
They’re committed to food & social justice. They walk the walk with their money, time, and efforts.
Even though people can’t use SNAP (Supplemental Nutrition Assistance Program) benefits to buy Imperfect, the company gives a 30% discount to anyone receiving SNAP.
Their podcast, Unwasted, is fantastic with a wide variety of topics related to food including climate change, food justice, and community gardening. Their social handles are also fun and informative.
Their drivers keep you up-to-date on your delivery status and they’re awesome people.
You have a 48 hour period to shop for the coming week’s delivery, and their online experience is easy and fun.
Everything I’ve gotten is delicious and I’m now using them for almost all of my groceries. It’s making me a more creative cook and eater.
Their beautiful new website, The Whole Carrot, is loaded with recipes, food tips, & everything you’d ever want to know about Imperfect Foods.
Their packaging is made of recycled content and it’s either recyclable, compostable, reusable, or returnable.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
