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creativity

Joy: I believe science (and writing about it) is service

I just heard about President Jimmy Carter’s fall. This weekend, I learned a friend’s mother sustained a serious injury from a fall. Over the summer, we lost a dear friend of our family after he fell and injured his spine.

Recently, I’ve started to think about how I could use biomimicry to develop products that protect older adults from falling injuries. The stats are more startling than I realized:

– Every 11 seconds, an older adult is treated in the ER for a fall
– 1:4 Americans over the age of 65 falls each year—29M falls causing 7M injuries
– Scariest of all, every 19 minutes an older adult dies from a fall

People ask me why science is so important to me, why I would make this career change now to study biomimicry when I could just happily continue along as a fan and promoter of science, and not a practicing scientist. This is why: it can change people’s lives. Science is service, and if we aren’t being of service to one another then what are we doing with our time? There are many ways to serve – millions of them every moment of every day. The combination of science, product development, business, and writing about all of it just happens to be the one that lights me up.

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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A friend sent me this beautiful card of encouragement about women of fire. Ironically, I had just read this story by one of our favorite artists, @brianandreas, a few nights before as I was scrolling through inspirational quotes, a meditative pastime in these times of quarantine. Over a decade ago, my apartment building caught fire and I almost got trapped inside. That fire literally and figuratively forged me the way a blacksmith forges iron. I developed intense PTSD as a result, and went into weekly therapy with a wizard of a therapist. I sat with him every week for 3+ years and looked at every dark corner of my mind and past. It was a brutal, painful initiation. I had to do that heavy work on myself. I had no choice. I ran out of places to hide. I ran out of coping mechanisms. The fire burned them all away. All that was left was me. Not what I do or who my friends are or where I went to school or any of my accomplishments. Just the iron core of who I am. It was messy, dirty work, and I'm so grateful for it. I didn't do it because I wanted to. I did it because I had to. I'd never wish it on anyone; I also wouldn't change it for myself. I've been into the darkness of my own mind, heart, and past. I lived there with a powerful flashlight in-hand, shining it into every hidden place. There, I found my own light. There isn't anything I don't know about myself. I know exactly what I'm made of, and how I'm put together. It's powerful knowledge. It made me courageous. That courage informs my biomimicry research around plastic. That courage also informs my reaction to coronavirus now. NYC is in a dire state, and the circumstances of our essential workers is horrific. Just as I came through my fire a far better person than I was before, we have the chance to come out of this dark time a better community that helps many more people, especially our healthcare workers on the frontlines. To do that, we have to do the hard work of transformation. Together, we have to be committed to finally fix and heal and reinvent the many broken systems that have been broken for decades. We have to be committed to make all this difficulty mean something. I’m committed.

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