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creativity

Joy today: The power of storytelling

We have only so much time and the stories that mean the most to us are the ones we need to take the time to tell. What I love best about storytelling is its urgency, how a good story won’t you leave you alone until you tell it. It will follow you around, tap you on the shoulder, and whisper in your ear. The longer you ignore it, the louder it becomes, until you just have to bring it to life.

Most of the time my tenacity is a real blessing. Sometimes, it causes me to take a path that I make harder for myself when it doesn’t have to be difficult at all. All I have to do is change my mind. (Haha – easier said than done!) All I have to do is decide that right now in this moment I have everything I need to tell the stories I want to tell, the way I want to tell them. (Also easier said than done but I’m getting better at this bit.)

The universe often has to give me the same lesson multiple times, especially if it’s a lesson I don’t want!, until I learn it and don’t have to go through it anymore. Maybe this is true for you, too. Maybe this perspective helps, and if it does, I also hope it helps you know you’re not alone. I’m right there with you and I believe in you. I believe in us. And I believe in the power of stories and storytellers to bring a better world into existence. So let’s just do that, okay?

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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