“Your word is your wand.” ~Florence Scovel Shinn
On this day of remembrance, I’m reflecting on the power of our words as writers. In many ways, September 11th gave me the urgency to write. I wanted so much to be a writer all my life. Buried somewhere in the grief of that day and the many days that followed, something rose up and said, “You must do this now. Right now.” And so I began to write things down. Ideas and stories and reflections at my then very young age of 25.
I didn’t know where it would lead, but I felt that I needed to leave something behind, something that would survive long after me. It would be many more years before Emerson Page entered my mind, many more years until a life-threatening tragedy of a different kind would literally meet me at my doorstep and spur me to find and stand in my own light.
Watching how precious and fleeting life can be, for reasons completely out of our control and out of the realm of what we even imagine to be possible every morning, 9/11 brought into irrefutable focus that we have to live every day. To honor those we lost. To honor all of those forever impacted by it in countless and unchangeable ways. To not wait. To not let the days slip away but to grab them, hold them, and treasure them. To live out loud. That’s what they would have done. That’s what they would have wanted for all of us.
On this day of remembrance, I wish you peace and love and light. And I wish you the energy to embrace your passions that make this world so rich and vibrant. Your story, every story, matters. To someone, somewhere. Write it down so that others may know you even if you never get the chance to meet them. You never know what difference your words will make to someone who needs them. You may have just the magic they need to keep going in their own lives.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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