“Get an old-fashioned photo!” the young man called to me in Parque Central in Old Havana.
“How long does it take to develop?” I asked.
“19 seconds.”
I should have known better. Everything in Cuba takes a long time. Every. Little. Thing. No one is in a hurry to do anything or go anywhere. In Cuba, even time takes time. People say it’s frozen in time in the 1950s. I’d go back much further than that.
What I didn’t realize is that we weren’t paying for a photo. We were paying for the experience of having the photo taken. An old man and a young man had a ramshackle camera, the likes of which I’d never seen. Jerry rigged from old parts gathered from discarded items (reduce, recycle, reuse, again and again and again is a way of life in Cuba), we watched in wonder over the 19 minutes, not the 19 seconds it took to snap and develop the photo. The show was worth every penny if the 2 bucks we paid, and then some.
This was always the way all over Cuba. You don’t pay for goods, you pay for the experience you gain and the time of the people you meet gathering the goods. You invest in the people and their ingenuity. Once you make that mental leap, waiting isn’t an inconvenience nor a chore in Cuba. It’s an honor, a gift, and a pleasure.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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2 thoughts on “Wonder: 19 (Cuban) seconds for a photo”
Christa Avampato 
I always hear such cool things about Cuba
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It’s an amazing place!
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