To continue my 2013 new years resolution to make beautiful things, I am thrilled to announce that I have joined the Advisory Board of Jumping Pages. Created by Rania Ajami, Jumping Pages brings classic and modern-day children’s stories to life through tablet apps. The artistry, music, and storytelling are stunning, and a portion of the proceeds of every sale is donated to charities that help kids in need. As someone who loves children, books, and technology and is dedicated to supporting good causes, I couldn’t be happier to take up this new opportunity that combines all of these passions!
Working with Jumping Pages also fuels another resolution I made last year. Inspired by David Kelley‘s decision to forgo a corporate job because he “wanted to work with [his] friends”, I have been looking for opportunities to do the same. John Casey, Director of Marketing for Jumping Pages, has been my dear friend since our days together at Toys R Us. When he started his own PR agency a few years ago, he inspired my own leap to work for myself through Chasing Down the Muse, my creative consulting practice. Being on the Advisory Board for Jumping Pages gives me an opportunity to work closely with John again – another career dream realized.
Jumping Pages has a number of exciting projects in the works and I’ll announce all new launches on this blog once they’re available for purchase. In the meantime, I hope you’ll visit the website and learn more about this amazing brand that brings reading to life.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Unfortunately Christa, the Jumping Pages site seems to be down. 😦 It sounds really cool though.
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It’s back up and running! The server was down for maintenance earlier today.
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