This weekend, my traveling pal, Dan, and I went to Philadelphia. We stayed with Dan’s friends, Jeremy and Reese, who could not have been more gracious hosts. They also have a bulldog, Dolly – an added bonus. Jeremy took us on a tour of the neighborhood around Penn, my alma mater, and we went through neighborhoods that I haven’t thought about in over a decade. Truthfully, I wouldn’t have recognized them on my own. Philly has come a long way since the 1990’s.
Philly’s an under-appreciated city; it has been for a long time. Great food, art, culture, easily navigable, with a relaxed, casual feel. We had several great meals at local restaurants and gastropubs, went to the Philadelphia Museum of Art, checked out the U.S. Mint and the Magic Garden, a public art installation of found objects. Some of the best education and medical facilities in the country are located in Philly. It takes 90 minutes to get to New York by Amtrak – even faster on the Acela train. Slightly longer to get to D.C. And did I mention that it’s affordable and filled with exceedingly kind people?
So why aren’t people moving to Philly in droves? Simple – business, sadly, has no incentive to move there, limiting economic opportunities. Philadelphia has a ridiculously high gross receipts tax and city wage tax for all business owners based in the city. These fees have been around forever, and different factions have tried over many years to reduce this burden on business owners in the hopes of spurring economic growth. All to no avail. Apparently Mayor Nutter’s administration is considering another fix to these fees. Like President Obama, Mayor Nutter was left with quite a bit to fix in Philadelphia before he could get started on new initiatives. It’s my hope that he will be successful in jump starting more businesses to set up shop in Philly.
I have a personal interest in seeing Philadelphia rise up to get all that it deserves. It is a city that has had a difficult, important history. In many ways, I came of age there as a Penn student. I had some of the very best, worst, happiest, saddest, proudest, and most disappointing moments of my life there. I learned how to love and care deeply about people and community. I discovered that one person really can make an enormous difference in the world. I learned how to fail, fall, and get up again, growing stronger every time.
When I graduated my friend, Derek, gave me a photo frame with a quote inside it. “Years from now, you’ll remember and you’ll come back and hang a plaque. This is where Christa began being what she can. ~ Stephen Sondheim, Merrily We Roll Along” I didn’t know how fitting that was until the trip back this weekend. I haven’t yet hung a plaque on any wall there, but I really did begin a journey of possibility there.
Philly and I have a history intertwined. I didn’t recognize the campus as I toured through the neighborhood on Saturday. Through the eyes of my 22-year old self, I wouldn’t recognize the me of today either. Philly and I have both grown and changed in dramatic ways, mostly for the better. And I’d like to believe that for Philly and for my own life, the very best of our days have yet to be seen.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This weekend, my traveling pal, Dan, and I went to Philadelphia. We stayed with Dan’s friends, Jeremy and Reese, who could not have been more gracious hosts. They also have a bulldog, Dolly – an added bonus. Jeremy took us on a tour of the neighborhood around Penn, my alma mater, and we went through neighborhoods that I haven’t thought about in over a decade. Truthfully, I wouldn’t have recognized them on my own. Philly has come a long way since the 1990’s.
wonderful! touched my heart.
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It’s so heartening to read this piece Christa. I can relate to how you might have felt. My undergrad place still makes me feel so nostalgic. AND… I have been to Philly quite a few times in the last one month. It’s a great city!!! Seriously 🙂
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Hi Abhilekh! So glad you have enjoyed Philly, too. Are you in NYC now? We have to meet up!
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Wait, what’s a gastropub?
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Oh, Dan! You did like the fancy bar grub 🙂
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