This weekend I needed to put together a portfolio of sorts. I started digging through my archived files relating to different projects I’ve worked on since graduating from business school 3 years ago. A few ideas hit me as I sorted through the many documents I have saved, and all of the personalities that had a hand in crafting them:
1.) The breadth of work that came my way once I entered the innovation field still knocks me out and makes me feel incredibly lucky. From re-designing a toy store floor to developing a cost-neutral social media system to track credit card fraud practice, the ride has been anything but boring.
2.) I have had the great good fortune to work alongside some incredible talent. I owe them a big thank you for everything I’ve learned from them.
3.) How some less-than-talented people climb the ladder, particularly in competitive cultures during a massive recession, still astounds me. My friend, Wayne, always says that a chapter in his corporate autobiography will be entitled “Cruella De Ville and Other Crazies I’ve Survived”. I’ve also seen a lot of wonderful people let go during a time when companies should have been thanking their lucky stars to have such incredible talent among their ranks.
4.) The amount of personal and professional growth is evident when I view the spectrum of my work as a whole. From the data analysis to the strategic planning to the execution design, I could see my strengths growing and multiplying throughout the paper trail. I winced a little looking at my early work after b-school – it was a good reminder that we all start somewhere and we’re all capable of growth, many times in leaps and bounds!
5.) The projects that I felt the most passion for weren’t always the most successful or the ones that earned my paycheck. The pro-bono work and the projects we couldn’t get funded were the ones that really made me come alive. Funding within large companies is an odd thing – newness and risk are not things that large companies easily take on. And yet, those are the very ideas that have the greatest upside. Playing it safe carries its short-term rewards for sure, but it doesn’t hurt to take a peek over the horizon toward a tomorrow further down the line.
As I look back on my body of work, it’s always the things I did against all odds that brought me the greatest happiness.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This weekend I needed to put together a portfolio of sorts. I started digging through my archived files relating to different projects I’ve worked on since graduating from business school 3 years ago. A few ideas hit me as I sorted through the many documents I have saved, and all of the personalities that had a hand in crafting them:
