During my yoga teacher training I spent a lot of time thinking about the link between yoga and creativity. Then I took it one step further and began to wonder if yoga could be a tool to call for creativity at will. To further explore this interest with a creative audience, I submitted a presentation idea to the 2011 SXSW Interactive Conference. SXSW Interactive is a collection of ridiculously talented people in the digital space who get together every March in Austin, Texas to share, learn, and create.
In my presentation, Taming the Money Mind: Yoga and Creative Focus, I would teach conference attendees about getting into the creative zone at will as opposed to waiting and hoping for creative inspiration to strike. Attendees would walk away with answers to the following questions:
1. What is the scientific link between yoga and creativity?
2. Can yoga help us to access our creative inspiration at will?
3. What physical techniques are useful to cultivate creativity?
4. Can I practice these techniques anywhere, anytime, regardless of my physical condition?
5. Can I teach these practices to my team to help them cultivate their own creativity?
A portion of the decision-making process that determines which presentation ideas will be accepted involves voting by anyone and everyone who cares to vote. It does require you to do about 30 seconds of work to create an account and log in, but it’s pretty painless. I’d love (and greatly appreciate) your support!
To read more about my presentation check it out by clicking here. Thanks for taking a look!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
During my yoga teacher training I spent a lot of time thinking about the link between yoga and creativity. Then I took it one step further and began to wonder if yoga could be a tool to call for creativity at will. To further explore this interest with a creative audience, I submitted a presentation idea to the 2011 SXSW Interactive Conference. SXSW Interactive is a collection of ridiculously talented people in the digital space who get together every March in Austin, Texas to share, learn, and create. 
