choices, decision-making, imagination, intelligence

Step 218: Thinking and Doing Are Two Different Things

Christa Avampato

“Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world. Knowing is not enough; we must apply. Willing it not enough; we must do.” ~ Johann Wolfgang von Goethe, German Philosopher

“Well done is better than well said.” ~ Ben Franklin

This morning Chris Brogan wrote an interesting post about setting a course that made me think of these Goethe and Franklin quotes.

I had a friend who really wanted to find a job. He’s a smart guy though I have to admit that he’s lazy. He expects his intelligence to carry him through life. He would routinely say that he’s tired of proving himself and potential employers should really recognize his intelligence. He would talk about all these grand plans he had for his career and then spent the bulk of his time playing video games and cleaning his apartment obsessively. He made a lot of plans and articulated a beautiful vision for his career, but he never followed through on anything. Intelligence really doesn’t matter if the ability to execute is lacking.

Every day this same friend would give me (unsolicited) advice on my career, my writing, dating, and myriad of other aspects of my life. If I had taken his advice, I am convinced I would now be angry and miserable. I ignored his advice, and eventually that choice ended up bringing our friendship to an abrupt halt. He wanted someone to be miserable with and when I decided not to play that role, we ended up not having much to talk about.

My friend was one of these “idea guys” who wants to surround himself with people who can bring his vision to life. And that’s an interesting idea but I don’t know anyone who wants to sign up for that gig. Everyone has ideas; the ones that see the light of the day and make a difference are the ones that move from the mind into the real world.

By all means, make plans. Change them, switch them up, talk to people to get their perspective. But eventually we have to stop planning and starting doing. There isn’t any other way forward. Actions, not plans, define who we are and ultimately what we’ll be remembered for.

Unknown's avatar

Published by Christa Avampato

IN BRIEF Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership). I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place. THE DEEP DIVE My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them. DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions. ENVIRONMENTAL JOURNALISM & AUTHORSHIP As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild. LIVE EXPERIENCE & CIVIC STORYTELLING As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy. DOUBLE OR NOTHING MEDIA Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history: Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions. Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design. Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history. CONNECT Website & Production Hub: doubleornothingmedia.com and christaavampato.com Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/ Instagram & Threads: @christarosenyc Emerson Page Novels: emersonpagebook.wordpress.com/

2 thoughts on “Step 218: Thinking and Doing Are Two Different Things”

I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

This site uses Akismet to reduce spam. Learn how your comment data is processed.