“When we are dreaming alone it is only a dream. When we are dreaming with others, it is the beginning of reality.” ~ DH Camara (as quoted by Bridget Ayers on Twitter)
As kids, we dream. Somewhere along the way someone told us to do things like “grow up”, “take responsibility”, and “get a REAL job.” Those people make me mad. I have a hard time understanding why dream must be mutually exclusive from growing up (whatever that means), taking responsibility, and having a real job. Who decided that dreams are by their very nature immature, reckless, and fake?
Reading several books about Pixar and one about bring games into everyday life strengthened my resolve to dream and bring others into my dreams. These books also strengthened my conviction that a company and a career can attain wild success and have fun as a core ingredient. I might even go so far as to say that to have a company, career, and life that attains wild success, fun must be the main ingredient. Today I decided that every day going forward I must play more, no matter where I am or who I’m with.
I don’t mean that I intend to goof off as much as possible in the hope that money falls from the sky and into my bank account. I want to roll up my sleeves and get to work building, creating, and playing. Walt Disney built Disneyland in a year, from empty blueprints to people walking into his first park. People told him countless times it couldn’t be done, until of course it was done. “It’s fun to do the impossible,” he famously said. I agree.
Pictured above: a young Walt Disney and his most prized creation. Ironically, when Walt first arrived in Hollywood he thought he was late to the animation party because Felix the Cat had gained so much fame. Little did he know that he wasn’t poised to develop characters as famous at Felix, but to set the new standards for the entire entertainment industry.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“When we are dreaming alone it is only a dream. When we are dreaming with others, it is the beginning of reality.” ~ DH Camara (as quoted by Bridget Ayers on Twitter)
