Category: social media

opportunity, social media, writing

Step 153: Yelp Review Leads to Freelance Writing Gig

Christa Avampato

What we write online matters more than we know. A few weeks ago, I went to Terroir Wine Bar’s new location in Tribeca with my friend, Sara. My friend, Amanda, and I went to their location in the East Village a while back and I loved it so when this new one opened right near my office I had to check it out. I enjoyed it so much that I wrote a Yelp review, clicked submit, and never gave it a second thought.

About a week later I heard from Neil Squillante, Founder of Technolawyer, a social media company that writes a series of newsletters and a blog covering product reviews, technology tips, and other helpful information for lawyers and law firms of all shapes and sizes. He enjoyed my review on Yelp and then clicked to my profile to see what I do for a living. Seeing that I am a freelance writer and a product developer for a large company, he asked if I knew anyone who might be interested in freelance B2B (business-to-business) writing. I replied, “Yes. Me.”

Several weeks, a few emails back and forth, and a face-to-face meeting later, he asked if I would be interested in doing some freelance writing work for Technolawyer. I never thought a review on Yelp would lead to a freelance writing gig so I certainly didn’t write the review of Terroir for that reason. It’s a great wine bar with an exceptionally wonderful staff, so I wrote the piece in the hopes that it would get them some business. That small piece turned out to be the epitome of a textbook win-win scenario. Or karma, depending on your point-of-view.

Neil looked through my blog, gave me some solid advice about writing, life, and entrepreneurship, and then asked if I’d write about a particular area of my own expertise: positive thinking. While not strictly a required competency for a lawyer, it certainly helps get the job done. Positive thinking particularly helps people, lawyers or not, in this economy. It certainly has helped me and now I hope my post helps others, too.

My article posted on Technolawyer’s blog yesterday. Have a look at http://blog.technolawyer.com/2010/06/remain-sane.html

I must remember to send Yelp a thank you note. It just goes to show that what we put out into the online ether can have far more significance than we ever imagined. Neil’s working on my next writing mission for Technolawyer. I’ll let you know how this unfolds.

business, social media, yoga

Step 88: Let the Prana Flow

Christa Avampato

On Friday I was talking to Brian about what type of company I wanted to build with my yoga certification. I was trying to deduce from my other interests and goals how my yoga certification fit in to the master plan called my life. First I was going to complete my certification in May, take the summer off, explore a few ideas that had been kicking around in my head during the fall as I drafted up several different business plans and evaluated their financials, and on and on it went. Brian listened patiently, as usual, and that slight smile behind his eyes let me know that he was about to suggest something I already knew but hadn’t yet recognized. “You don’t need to work so hard, Christa,” he said. “Why don’t you just let the prana (the higher intelligence) guide how it wants you to use the yoga training?”

“Okay,” I said with a sigh, and got up to leave.

“Oh, and Christa,” Brian said. “You’ll be glad you took the summer off because come the fall you’re going to be very busy.” On top of his many other gifts, Brian has very keen intuition.

I thought about Brian’s comment all weekend. I like to feel that I’m actively crafting my future, that my efforts are what’s opening up doors for me. When I think back on my life, on the times when my life really took a decisive direction, I couldn’t have predicted the cause of that change. I met someone randomly. I mentioned off-hand about an interest I was pursuing that caused someone to connect me to someone who could help. I was just in the right place at the right time. What helped me was that I was always prepared to be lucky; in other words, prana took the reigns.

For many months now I’ve been thinking about how to gel my interest in yoga, product development, social media, writing, and education. Today an email arrived in my in-box that brought all of these things together for me and I have a meeting set for next Tuesday to explore the opportunity. I had reached out to someone on the recommendation of a good friend back in January. He was very kind and said he’d pass along my interest in the event that an opportunity arises down the line. I chalked it up to good experience and that old idea of “well if it’s meant to be…”

And prana, with a little room, surfaced today with a possible opportunity that would meld all of my interests in a better way than I ever imagined. All thanks to my friend who recommended me to a friend who recommended me to a friend months ago. No surprise, it would keep me very busy this fall. It remains to be seen if the opportunity with come to fruition. For now, I’m just going to let prana do what it does best – flow.

blogging, social media, technology

Step 56: My Alltop Listing

Christa Avampato

Natalia from New York Women Social Entrepreneurs suggested to me that I put together an Alltop page to keep track of all of the tech blogs I’m utilizing to get up to speed on my new job. A few weeks ago, I put the page together and have been making good use of it ever since. After spending some time on the site and seeing all of its value, I decided to apply to have my blog listed in the ‘innovation’ section. Today I received an email from Noe Mendiola saying my blog was accepted and listed. I’m thrilled!

A few of my favorite Alltop attributes:
1.) The interface is clean and well-organized – a huge improvement over the readers I’ve been using;

2.) Searching by topic has introduced me to new sites that I may not have found on my own;

3.) I’ve been on information overload, especially since I got this new job. Because I trust Guy Kawasaki‘s opinion on which blogs I should be reading on any given topic, I can leverage his knowledge rather than sifting through a lot of blogs on my own;

Give Alltop a whirl and let me know what you think. My Alltop page of blogs I follow on the site can be found here.

Haiti, philanthropy, social media, volunteer

Step 14: How to Help in Haiti

Christa Avampato

I’ve been watching the news unfold around the tragic earthquake that shook Haiti to the core on Tuesday afternoon. My friend, Ellie, just returned on Sunday from a mission trip to Port-au-Prince and to hear about the news of the Earthquake only 48 hours before the earthquake struck was an eye-opening experience. I could very easily have lost my friend if her trip was just a day or two longer.

CNN and NBC have done a tremendous job getting the word out, showing the images and telling the stories of the people in Haiti, encouraging the much-needed generosity of the world to pour into this tiny country. In 24 hours, a cell phone text campaign raised millions of dollars. Thanks for social media, it takes so little effort on our part to lend a hand, and in this situation every little bit helps.

I’m finding it difficult to go about my usual business in light of the disaster. I just don’t feel like I’m doing enough. The images are haunting me and are never far from my mind. I keep visiting internet news sites to get the latest updates. In an effort to do more, I wanted to post today’s step on this blog to list four ways that we can all get involved in the relief efforts right now:

– Twitter users can quickly get word of the latest updates and relief efforts, particularly from people on the ground in Haiti, by searching #Haiti, #haitiquake, #RedCross, #CARE, #ONE.

– Give much needed funding to the efforts of organizations like the American Red Cross, HealingHaiti.org, and CARE. While there is a desire to give goods in these types of situations, monetary donations are more efficient because relief agencies can use the funds to buy the most-needed items in bulk. Cash is the best way to give during disasters of this magnitude.

Anybody with a cell phone account with a major carrier can donate $10 to the Red Cross by texting “Haiti” to the number 90999. The donation appears on the giver’s bill. Online fundraising company mGive launched the campaign yesterday together with the State Department and the Red Cross.

– Does your organization offer a charitable contribution match? If so, donate through your organization to make your gift go even further in Haiti. Better yet, contact the head of philanthropic giving at your company to see if a communication can be sent to employees. The company will likely not request donations, though the communication could just serve as a reminder that in these types of situations, company matching of charitable dollars is a wonderful employee benefit.

– This will be a LONG TERM relief effort in Haiti. While it is tough for anyone aside from military, media, and search and rescue teams to get to Haiti, many organizations will be organizing volunteers in the coming months, perhaps years. HealingHaiti.org and the American Red Cross are great places to start if you’re interested in lending a hand on the ground with any vacation or personal time you may have.

The situation in Haiti prior to the earthquake was dire. Now it’s reached catastrophic proportions. Extraordinary circumstances can lead us to help others in extraordinary ways. We have the opportunity to do something extraordinary today, right now. The people of Haiti need our love and support now more than ever.

The image above is not my own. It depicts the tragic devastation of Port-au-Prince. Photo Credit: AFP

friendship, social media

Step 13: Off the Screen, Into the World

Christa Avampato

My involvement of social media has led to some amazing friendships in my life. I’m certainly better off for them because they inspire me, support me, and keep me going in pursuit of my dreams. My friends, Col, Laura, Phyllis, Amanda, and the lovely ladies of Owning Pink are examples of this phenomenon. There are amazing people across the globe who are my kindred spirits, and social media has allowed me to connect with them.

One of my favorite outcomes of this process is getting to meet these amazing virtual people in person, when I get to read their witticisms online, and then realize they are even more fantastic in person. Tonight I got to meet up with Amanda, one of my favorite social media friendship success stories. Long-considering a move to New York City, Amanda began looking for creativity focused blogs by New York City authors. Amanda found my blog via random search, and then we discovered that we went to the same college, graduated the same year, loved yoga, performed, and were writers. Tonight we got to meet in-person for the first time, and 2.5 hours later, we still had loads to say. What a great feeling!

There’s been a lot of criticism of social media because some consider it so impersonal. “It’s replacing real-world interaction,” some people say. “People spend too much time in front of a computer and not enough time living their lives,” others say. Both valid arguments, though I’ve found such a rich, contrary existence in social media. It’s allowed me to connect with people whom I may never have met otherwise, people who enrich my life and share my sensibilities and dreams. Social media’s brought me friendships I never expected, and for that I am incredibly grateful!

education, election, government, politics, social media

My Year of Hopefulness – Teaching at Hunter College

Christa Avampato

“Good teaching is one-fourth preparation and three-fourths theater.” ~ Gail Godwin, American novelist

“If you have stage fright, it never goes away. But then I wonder: is the key to that magical performance because of the fear?” ~ Stevie Nicks

Today marked my first college class teaching. My friend, Jamie, teaches an introductory political science and an elections class at Hunter College. He asked if I would come in and guest teach on the topic of social media and popular elections. With a great amount of nervousness, I accepted and went this morning at 10am to teach 2 sessions.

I have a secret – I have an awful case of stage fright. I’ve been known to get sick to my stomach several times before making a presentation or acting in a performance. I have a few techniques I have tried over the years and only one really seems to work: quit whining and just do it. It’s amazing that once I get to the stage or the front of the room, I’m completely fine. It’s the anticipation of performance that brings on the butterflies.

And so it was at Hunter. I had made copious lecture notes and rehearsed in my apartment. I was wringing my hands a bit, and worrying. Would I add any value? Would the students think what I had to say was relevant? What if I couldn’t answer a question? And here’s the truly terrifying one – what if there was no reaction at all from anyone? What if all I heard was crickets amid a sea of empty, expressionless faces? Ouch.

True to past experience, none of these things happened. The classes were engaged, interested, and interesting. I learned as much as they did in the course of the preparation and the class itself. Teaching is exactly like theatre with an added component of more front-loaded research, and theatre and research I know I can do. What surprised me most is how much I loved teaching a college class. Truly loved it. The time flew by, and when I was finished, I wanted to teach another session. Yes, the PhD-route is certainly the right one for me. Now I know that for sure.

In preparation for the class, I have had the great fortunate of amazing professors as clear examples. At Darden where I got my MBA, professors teach the case method. No lecturing allowed. The professor’s job is to draw students out, to engage them immediately, and keep the dialogue flowing non-stop for close to two hours. This is no easy task and for two years I had the privilege to sit with masters of this teaching method like Ed Freeman, Robert Spekman, and Alex Horniman.

I have also been watching and studying Michael Sandel, a professor at Harvard who teaches a wildly popular class entitled simply “Justice”. For the first time, the class is being shown on-line for free at http://www.justiceharvard.org. Every Thursday a new class is uploaded. Sandel, like my Darden professors, is a master teacher that manages to engage and facilitate discussion in a very large lecture hall. Watching him made me re-consider teaching as a profession, and reignited my interest in going back to school and getting a PhD. I must remember to send him a thank you card.

I have just created an account on slideshare.net and uploaded the presentation I gave this morning at Hunter. I build presentations as guides for a discussion and not stand-alone documents. I’m glad to walk anyone through the presentation if they’re interested!

career, entrepreneurship, social media

My latest post on Examiner: Interview with Phyllis Neill, Founder of WeMentor Social Media Marketing

Christa Avampato

Meet Phyllis Neill. Phyllis and I met almost a year ago via Twitter and we’ve been social media pals ever since. After running her own business and working a full-time day job for nearly a year, she has taken the entrepreneurial plunge. Her business is WeMentor Social Media Marketing – http://www.wementorsmm.com/. She develops social media strategies for businesses.

Previously, I featured Phyllis in this column with her business SheMentor, a service that focused on executive coaching for women. Phyllis spoke with me recently about her new business, balancing a day job and a start-up, and her company’s change in focus. My thanks to her for sharing her insights and advice.

To read the full interview with Phyllis, click here.
business, career, entrepreneurship, Examiner, health, social media, women

NY Business Strategies Examiner – Interview with Lissa Rankin, Founder of Owning Pink

Christa Avampato

Meet Lissa Rankin, an artist, writer, gynecologist, mother, and all around bundle of positive energy. I met Lissa on Twitter, and once I read her brief bio I knew that I had to feature her in this column.

Lissa has made it her mission in life to help others get their mojo back, and particularly to empower women to do whatever and be whoever they want to be. To foster this mission, she created the company Owning Pink, a place where women can connect and support one another in their pursuits. Owning Pink offers classes, workshops, and mentoring to further these connections.

A courageous, empathic, inspirational role model, Lissa is exactly the kind of person this world needs more of.

For the full interview with Lissa, click here.

health, healthcare, social media, Spanish, technology

NY Examiner.com: Interview with Manny Hernandez, Founder and President of Diabetes Hands Foundation

Christa Avampato

I met Manny Hernandez, Founder and President of Diabetes Hands Foundation, on Twitter. He started to follow me on Twitter and when I took a look at his profile, I realized he’d be a perfect fit for this column. From the personal challenge of being diagnosed with diabetes, Manny has grown his foundation and the two social networks (tudiabetes.com in English and estudiabetes.com in Spanish) to help people who are also grappling with this disease. Like so many successful social entrepreneurs, Manny took his skills of web product management, on-line community building, and writing, and combined them with his personal passions to find a cure for diabetes and to help people living with the disease manage their lives.

I was honored to get to interview Manny about Diabetes Hands Foundation, his personal connection to diabetes, and his leap of faith into entrepreneurship.

For the full story, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d28-Interview-with-Manny-Hernandez-Founder-and-President-of-Diabetes-Hands-Foundation

blog, entrepreneurship, Examiner, media, New York City, New York Times, social media, technology

NY Business Strategies Examiner.com: "You’re the Boss"

Christa Avampato

The New York Times has a new blog about entrepreneurship called “You’re the Boss”. Covering a wide range of topics, the blog’s authors hope that they can create a place where entrepreneurs can “compare notes, get advice, learn from one another’s mistakes, and keep up with the important changes coming out of Washington.”

For the full post, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d18-Youre-the-Boss–a-new-blog-about-entrepreneurship-by-the-New-York-Times