My involvement of social media has led to some amazing friendships in my life. I’m certainly better off for them because they inspire me, support me, and keep me going in pursuit of my dreams. My friends, Col, Laura, Phyllis, Amanda, and the lovely ladies of Owning Pink are examples of this phenomenon. There are amazing people across the globe who are my kindred spirits, and social media has allowed me to connect with them.
One of my favorite outcomes of this process is getting to meet these amazing virtual people in person, when I get to read their witticisms online, and then realize they are even more fantastic in person. Tonight I got to meet up with Amanda, one of my favorite social media friendship success stories. Long-considering a move to New York City, Amanda began looking for creativity focused blogs by New York City authors. Amanda found my blog via random search, and then we discovered that we went to the same college, graduated the same year, loved yoga, performed, and were writers. Tonight we got to meet in-person for the first time, and 2.5 hours later, we still had loads to say. What a great feeling!
There’s been a lot of criticism of social media because some consider it so impersonal. “It’s replacing real-world interaction,” some people say. “People spend too much time in front of a computer and not enough time living their lives,” others say. Both valid arguments, though I’ve found such a rich, contrary existence in social media. It’s allowed me to connect with people whom I may never have met otherwise, people who enrich my life and share my sensibilities and dreams. Social media’s brought me friendships I never expected, and for that I am incredibly grateful!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
people who make that kind of criticism are just afraid of something they don't understand. simply because we participate in social media does not mean we're any less inclined to meet others and socialize in person. i cherish my virtual … and in often cases virtual-turned-physical (don't mean that in a pervy way) relationships. you are a gem, christa, and i look forward to our next in-person meetup!
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I agree, Col! the virtual world has given us so many more ways to connect to more people. I love the webs we weave :)Yes, we have to schedule our next in-person meet-up! Will send you an email.
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Hooray! It was so awesome to meet you, Christa, and to hear your stories…what a wonderful connection to make as I embark on life in a new city 🙂
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Hi Amanda! I love that we were finally able to connect in-person in this fantastic city. A heartfelt welcome to New York. I'm glad you're here. We will have to get together again soon!
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Love it my dear! Couldn't do it without you!
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Right back at ya, Laura! 🙂
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