What we write online matters more than we know. A few weeks ago, I went to Terroir Wine Bar’s new location in Tribeca with my friend, Sara. My friend, Amanda, and I went to their location in the East Village a while back and I loved it so when this new one opened right near my office I had to check it out. I enjoyed it so much that I wrote a Yelp review, clicked submit, and never gave it a second thought.
About a week later I heard from Neil Squillante, Founder of Technolawyer, a social media company that writes a series of newsletters and a blog covering product reviews, technology tips, and other helpful information for lawyers and law firms of all shapes and sizes. He enjoyed my review on Yelp and then clicked to my profile to see what I do for a living. Seeing that I am a freelance writer and a product developer for a large company, he asked if I knew anyone who might be interested in freelance B2B (business-to-business) writing. I replied, “Yes. Me.”
Several weeks, a few emails back and forth, and a face-to-face meeting later, he asked if I would be interested in doing some freelance writing work for Technolawyer. I never thought a review on Yelp would lead to a freelance writing gig so I certainly didn’t write the review of Terroir for that reason. It’s a great wine bar with an exceptionally wonderful staff, so I wrote the piece in the hopes that it would get them some business. That small piece turned out to be the epitome of a textbook win-win scenario. Or karma, depending on your point-of-view.
Neil looked through my blog, gave me some solid advice about writing, life, and entrepreneurship, and then asked if I’d write about a particular area of my own expertise: positive thinking. While not strictly a required competency for a lawyer, it certainly helps get the job done. Positive thinking particularly helps people, lawyers or not, in this economy. It certainly has helped me and now I hope my post helps others, too.
My article posted on Technolawyer’s blog yesterday. Have a look at http://blog.technolawyer.com/2010/06/remain-sane.html
I must remember to send Yelp a thank you note. It just goes to show that what we put out into the online ether can have far more significance than we ever imagined. Neil’s working on my next writing mission for Technolawyer. I’ll let you know how this unfolds.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
What we write online matters more than we know. A few weeks ago, I went to Terroir Wine Bar’s new location in Tribeca with my friend, Sara. My friend, Amanda, and I went to their location in the East Village a while back and I loved it so when this new one opened right near my office I had to check it out. I enjoyed it so much that I wrote a Yelp review, clicked submit, and never gave it a second thought.
This story brought a smile to my face. It really shows the power of social media. Do you mind if I repost it on my blog? I’ll provide a source link of course.
Lars
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Hi Larze,
Thanks so much. Please feel free to repost. Glad to bring a smile to people’s faces and help everyone realize just how much opportunity is out there in the most unexpected places!
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Thank you for stopping by and celebrating my birthday with me this month! I hope you have a wonderful summer!!
Lori
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Glad to, Lori! Thanks for inviting me to your link-y birthday bash. Happy birthday! 🙂
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