Category: creative process

choices, creative process, curiosity, discovery, dreams, experience, productivity, success

Step 204: Better to Never Finish Than Never Begin

Christa Avampato

“Can anything be sadder than work left unfinished? Yes – work never begun.” – Christina Rossetti

I saw this quote this morning on Twitter courtesy of Bridget Ayers, President of Get Smart Web Consulting. Over this week in Florida, I’ve been planning some new projects including a new blog / book idea about yoga and personal finance, my LIM College class about social media marketing, and schools where I can pilot Innovation Station, my after-school program for middle school students that teaches them about product design. I’ve had some moments of doubt about these projects – Are they valuable to people? Do I have enough experience to pull them together? What if they don’t work?

Doubts are important in the same way that a healthy fear of the ocean keeps us from drowning. After doubts initially occur to me, I remember to be grateful for them. Doubts, if handled properly, can dramatically improve our ideas. Doubts should be incorporated into our product development, but they should not deter us from getting started.

We should always begin, and if our projects don’t work out, we should just begin again. There’s no harm in giving something a go. The real harm is in never giving ourselves a chance.

creative process, creativity, decision-making

Step 165: 37 Tips from Hugh McLeod

Christa Avampato

I’ve heard Hugh McLeod’s name mentioned several times in the last week. My pal, Amanda, just let me know that the image I posted on my blog earlier this week was his work and I love it. Hugh has a daily cartoon and a newsletter that he sends out. Hop over there and sign up for some inspiration. You can also join him on Twitter and Facebook. In the mean time, here are 37 tips he lists on his website that have worked for his creative spirit.

1. Ignore everybody.

2. The idea doesn’t have to be big. It just has to be yours.

3. Put the hours in.

4. If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.

5. You are responsible for your own experience.

6. Everyone is born creative; everyone is given a box of crayons in kindergarten.

7. Keep your day job.

8. Companies that squelch creativity can no longer compete with companies that champion creativity.

9. Everybody has their own private Mount Everest they were put on this earth to climb.

10. The more talented somebody is, the less they need the props.

11. Don’t try to stand out from the crowd; avoid crowds altogether.

12. If you accept the pain, it cannot hurt you.

13. Never compare your inside with somebody else’s outside.

14. Dying young is overrated.

15. The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.

16. The world is changing.

17. Merit can be bought. Passion can’t.

18. Avoid the Watercooler Gang.

19. Sing in your own voice.

20. The choice of media is irrelevant.

21. Selling out is harder than it looks.

22. Nobody cares. Do it for yourself.

23. Worrying about “Commercial vs. Artistic” is a complete waste of time.

24. Don’t worry about finding inspiration. It comes eventually.

25. You have to find your own schtick.

26. Write from the heart.

27. The best way to get approval is not to need it.

28. Power is never given. Power is taken.

29. Whatever choice you make, The Devil gets his due eventually.

30. The hardest part of being creative is getting used to it.

31. Remain frugal.

32. Allow your work to age with you.

33. Being Poor Sucks.

34. Beware of turning hobbies into jobs.

35. Savor obscurity while it lasts.

36. Start blogging.

37. Meaning Scales, People Don’t.

37. When your dreams become reality, they are no longer your dreams.

art, creative process, creativity, love

Step 41: Charting Eternal Mysteries

Christa Avampato

A few days ago I was shut inside my cozy apartment, working away, blocking out the cold. After an afternoon of intense work, I took a break and made some tea. Tazo Cucumber White Tea – a new flavor for me. I turned the box in my fingers and on the back found the steps to brewing a perfect cup of tea:

Step 1: Bring some fresh filtered water to a boil.

Step 2: For hot tea, place one Tazo filterbag in your cup, mug, or gourd.

Step 3: Pour 8 fl oz of water over the filterbag.

Step 4: Steep for 3 minutes while contemplating your favorite eternal mysteries.

I smiled when I read step 4 and started to walk away from the cup of steeping tea, back to my computer. And then I stopped, mid-step. “I have 3 minutes,” I thought. “What are my favorite eternal mysteries?” I jotted these down:

Why does love take it’s time to find some of us?

Why does the world work in mysterious ways?

Why does beauty take so many forms, and how come beauty is not always readily apparent to the eye?

How do we heal? And when and why?

Why are we able to forget that which hurts us while finding it nearly impossible to forget that which brings us joy?

And then I started imagining pieces of art like those of Brian Andreas: powerful, magical statements accompanied by an illustration that brings those statements to life. I’m not sure if there are any answers to eternal mysteries, but I am glad I took the 3 minutes to think about them, to jot them down. I don’t know if there are any answers to questions like these, but I do think they might make some beautiful art. I do think that they keep us reaching, and in the end, that’s what matters most.

The image above is not my own. I can be found here.

career, creative process, creativity, discovery, entrepreneurship, friendship, invention, job, relationships, science

My Year of Hopefulness – Lots of ideas

Christa Avampato

“The best way to have a good idea is to have lots of ideas.” ~ Linus Pauling, American scientist

It’s a romantic ideal that in a flash of insight we finally come up with a brilliant idea to overcome some challenge. Truth is it takes us time to wrestle a problem to the ground. Lots of ideas have to be considered, tried, tested, and tweaked to get us to an elegant solution.

While Linus Pauling was referencing his own work in science, his quote applies to many areas. Where we live, where we work, and who we spend our time with can take some trial and error before we strike just the right place and people. This is my third try at living in New York, and I think I got it right this time. There have been a lot of ups and downs over the 10 years since I first moved here. Finally, I found a way to make this place home.

Pauling’s quote also holds up in entrepreneurship, too. I’ve now been doing interviews with a variety of entrepreneurs for five months and I’ve asked each of them for advice to others who are considering starting a business. All of them have said to give it a shot, recognizing that it takes a couple of years to really get a business off the ground. We might need to kick around a number of different ideas for businesses before we hit upon one that makes our hearts sing, that makes us want to dive in with everything we’ve got to make it work.

Having lots of ideas requires patience and persistence. We have to be willing to try and try again, and again and again. We need to be patient with ourselves and believe in the slow steady process that leads to true insight and learning. Flashes of quick genius happen once in a while. What is a much more of a sure bet is that if we keep trying new ideas, one will certainly rise to the top.

The photo above is Linus Pauling holding a molecular model. It can be found at: http://osulibrary.orst.edu/specialcollections/coll/pauling/pauling-qv09-198xi.050.jpg

career, creative process, creativity, GEL conference, innovation, job, travel, work

Arizona

Christa Avampato

I’m in Arizona for the ATM, Debit, and Prepaid Conference. Please contain your excitement. There is actually some good information on offer. It’s just packaged up by boring people in boring conference rooms. I’ve been a bit spoiled by innovation conferences like GEL where there are rooms full of fascinating characters. Weird, but fascinating, which is exactly just the right kind of fascinating for me. 


But enough about the conference. I’m really struck by Arizona. And not because it’s “maverick-y” as Tina Fey (or is it Sarah Palin?) would say. As I was driving from the airport, I was reminded of the book Women Who Run with the Wolves. In the introduction, Clarissa Pinkola-Estes talks about how the life in the dessert seems small on the surface and yet is huge underneath. There are intricate root systems and creatures of dazzling diversity that live below ground. There is a whole ecosystem that survives and thrives away from the watch of the human eye. Pinkola-Estes talks about how many people, women in particular, have these huge wells of emotion and thought and concern that exist beyond any other person’s grasp or understanding. 

The beauty of Arizona is stark. It’s another world here, like nothing I have seen or experienced anywhere else. Here, everything feels and looks foreign. My boss was commenting today how the food, the art, the culture, the history, and the landscape are unlike those in any other state. And you might think that sounds a bit odd to be some place so foreign in our own country. Somehow though, in it’s foreign-ness, it’s opened me up to new possibilities, to new ways of seeing everything in a different light than I saw it just yesterday. My stress from the last few days is gone. Anxiety vanished. How did that happen?

I believe in that saying, “So often what’s needed is a change of self and not a change of scene.” But for me, a change of scene provokes a change in me that I desperately need and can’t always ignite in my everyday living patterns. On occasion, our systems need a little shock and travel can do that for us, particularly to a place wholly unfamiliar. I needed to expand my mind to take in the new possibilities that my current tasks are providing. And I needed to get away from my computer screen, even for a little while, and not troll though my usual set of tasks. I guess the universe gave me exactly what I needed exactly at the time I needed it – Arizona.  

art, crayola, creative, creative process, creativity

Crayola – elevating creativity to art

Christa Avampato

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. ~ Scott Adams”


I loved my visit to Crayola. The town is charming, residents friendly, the Crayola team beyond gracious, and the natural setting in the stunning Lehigh Valley. Somehow Crayola has absorbed all of this into its culture. I understand now why people stay for so long. 

My boss and I went out there to discuss innovation and the process Crayola has gone through – it has been a long and winding road. What struck me most poignantly is that about 5 years ago, Crayola was not an innovative company. They made crayons. And some washable markers and outdoor chalk. And they thought that way – with blinder on – and operated that way – in silos. 

Today, the story there is radically different. They are a company that had been on the right of peak on the trend curve and made the difficult and arduous journey to reinvent who they are and what they do. In three words, they are a company that “inspires limitless creativity.” To have a mission and reason for being that concise and powerful has such far reaching effects on product, on customers, on culture. 

At the crux of their reinvention was a commitment by their extraordinary CEO, Mark Scwab, and his ability to give team members permission to try new things, take risks, and then, even more incredible, permission to cut their losses on an idea that didn’t work in its current form. They have the support to try and fail, and because of that support, they have succeeded in not only limitless creativity, but limitless art.   

adventure, career, creative process, creativity, job, technology, youth

Is experience everything?

Christa Avampato
I have been thinking about experience on a regular basis lately. I notice that every time someone mentions wanting to do something new be it a hobby, a job function, or even related to travel or choosing a new city, one of the first questions people ask them is, “Do you have any experience with that?” or “Have you ever been there or done that before?” 
I got asked this question all the time about a year ago as I was interviewing for jobs post-MBA. It seemed that experience counted for far more than my education or my interests. I actually went to one interview in which an interviewer asked me what the hell I was doing there because I had never worked in the industry the the company was in. When I mentioned that the company, in desperate need of a turnaround, needed fresh eyes to look at old problems to find new solutions, the interviewer looked at me as if I had begun speaking in an unknown language. 
And in a manner of speaking, I guess it was a new language – the language of youth and energy and passion, three things the interviewer did not possess. And I don’t mean youth in terms of age, but rather in terms of attitude and thinking. The interviewer refused to believe that any problem could be solved using new methods. It was very much an “I’ve been there, done that” kind of deal. And then I considered the incredible success of Silicon Valley – it is an industry that was largely built by people who had no experience in the areas they were trying to master. They couldn’t have experience because they, and the world for that matter, were venturing into unknown territory. It was a great blessing that no one had the ability to say, “Well, when I was at X company, we did it this way.” With that attitude, we may have never been able to witness the www as we know it. 
I mentioned this concern about “old thinking” to my friend, Dan, recently, and he said that this may very much be a function of just getting older and more experienced. And that got me thinking, and then it got me worried. Am I destined to become one of those people who believes she has seen it all before, someone who will eventually discard the energy and fascination with newness that so many young people have?
No. I’ve decided that I just won’t be that way. I can’t be that way, for the sake of my own success if nothing else. So I keep challenging myself to go places and do things that I’ve never done before. I do things that scare me. Things that I believe are beyond the scope of my ability. And this is critical to retaining youth – because even if I fail at these new ventures, at least it will remind me that I don’t everything about anything. It will remind that there is always, always something new to learn. 
creative process, creativity, GEL conference 200, innovation, work

GEL Conference 2008 – Let the game begin!

Christa Avampato

Tomorrow I head to my first innovation conference – the GEL conference. I’ll spend the day learning to play Werewolf, visiting a cheese farm, and then partying on behalf of Google with some of the best and brightest innovation minds in the country. We all have one common goal: to generate ideas that inspire and produce the best possible user experiences within our respective companies.

Then Friday, I will head to Times Square to hear from a mixture of artists, scientists, and business executives about their own creative endeavors. What could be better? – oh, yes, it’s all happening just a few block away from my apartment, the weather is supposed to be summer-like, and my boss paid for it. I love it when it a plan comes together!

Check back here over the next few days for updates on what I’m learning and who I’m meeting.

career, creative process, Microsoft, work

It’s all a matter of process

Christa Avampato

“I like to tell people that all of our products and business will go through three phases. There’s vision, patience, and execution.” ~ Steve Ballmer, CEO of Microsoft

I’ve been thinking a lot about process lately. We are involved at several large scale projects at work, all of them highly cross-functional. Some of or projects have been successful or are on their way to becoming successful, and some have fallen apart. Regardless of outcome, the learning that is taking place, especially for me, is far greater than I ever imagined I would have at a job in such a short period of time. 

While success is always welcomed, I also find that I embrace failure just as well. My boss has joked with me that I can learn more from a sinking sip than one that stays afloat. When I look a projects of ours that haven’t worked, I notice that one of the three elements that Ballmer outlined wasn’t as solid as it needed to be. And it’s important to have these three elements in that order: vision, patience, and execution.

For me, the toughest part is patience. Vision and execution I understand. Despite the fact that I practice yoga every day, that sitting still, that ability to take things one piece at a time, in turn, is difficult for me. Not impossible. Persistence in difficult times can some times seem fruitless. Though if we take the long view, I am beginning to learn, slowly, that it pays off if we are willing to stick around long enough to play out the hand. I just need to be more disciplined when it comes to patience. And that means patience with myself, as well as with others. And also, it means patience with process.     

If it works for Microsoft….

art, creative process, creativity

Two sides of the management coin

Christa Avampato

 “To know when to be generous and when firm — that is wisdom.” 

~ Elbert Hubbard


Last week was a little tough for me, and for the people around me. I’ve found that in my career I’ve work with two kinds of people – those who are generous or those who are firm. And very often I have come across people masquerading as one kind of person, while truly being another. Occasionally, I have come across people who can straddle line – generous and firm at the right moment. These are the people I have tried to emulate. 


Last week may have been the first time in the past 8 months that I’ve put my stake in the ground and called people to the carpet when something wasn’t done to meet high standards. There was a lot of finger-pointing, a lot of excuses made. At the end of the day, it wasn’t about blame and it wasn’t about having a reason for what happened – it was, and always is, about responsibility. 


This ability to be generous and be firm is critical in the creative process as much as it is in any other setting. If too firm, the end product will have the life beaten out of it. If too generous, the end product won’t be as good as it could have been with constructive criticism. The most beautiful pottery gets its shine from the care of the potter’s hands and the fire of the kiln. The same should be true for the creative work we put out into the word – a little gentleness mixed with a little fire yields a truly extraordinary masterpiece.