I’m in Arizona for the ATM, Debit, and Prepaid Conference. Please contain your excitement. There is actually some good information on offer. It’s just packaged up by boring people in boring conference rooms. I’ve been a bit spoiled by innovation conferences like GEL where there are rooms full of fascinating characters. Weird, but fascinating, which is exactly just the right kind of fascinating for me.
But enough about the conference. I’m really struck by Arizona. And not because it’s “maverick-y” as Tina Fey (or is it Sarah Palin?) would say. As I was driving from the airport, I was reminded of the book Women Who Run with the Wolves. In the introduction, Clarissa Pinkola-Estes talks about how the life in the dessert seems small on the surface and yet is huge underneath. There are intricate root systems and creatures of dazzling diversity that live below ground. There is a whole ecosystem that survives and thrives away from the watch of the human eye. Pinkola-Estes talks about how many people, women in particular, have these huge wells of emotion and thought and concern that exist beyond any other person’s grasp or understanding.
The beauty of Arizona is stark. It’s another world here, like nothing I have seen or experienced anywhere else. Here, everything feels and looks foreign. My boss was commenting today how the food, the art, the culture, the history, and the landscape are unlike those in any other state. And you might think that sounds a bit odd to be some place so foreign in our own country. Somehow though, in it’s foreign-ness, it’s opened me up to new possibilities, to new ways of seeing everything in a different light than I saw it just yesterday. My stress from the last few days is gone. Anxiety vanished. How did that happen?
I believe in that saying, “So often what’s needed is a change of self and not a change of scene.” But for me, a change of scene provokes a change in me that I desperately need and can’t always ignite in my everyday living patterns. On occasion, our systems need a little shock and travel can do that for us, particularly to a place wholly unfamiliar. I needed to expand my mind to take in the new possibilities that my current tasks are providing. And I needed to get away from my computer screen, even for a little while, and not troll though my usual set of tasks. I guess the universe gave me exactly what I needed exactly at the time I needed it – Arizona.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
I’m in Arizona for the ATM, Debit, and Prepaid Conference. Please contain your excitement. There is actually some good information on offer. It’s just packaged up by boring people in boring conference rooms. I’ve been a bit spoiled by innovation conferences like GEL where there are rooms full of fascinating characters. Weird, but fascinating, which is exactly just the right kind of fascinating for me. 
