commitment, cooking, experience, failure, food

Leap: The Determination to Bake

My baked brie and apples in pastry dough – made from scratch!

Baking is an act of pure belief and stubborn patience. We sift together dry ingredients, add wet ingredients, form a dough of some sort that (we hope) looks nothing like the final product, and send it off to the oven to be transformed into something edible. We are not certain of our success until some brave soul takes a forkful.

With cooking, we can taste as we go. We can sample and adjust. We see the process as it happens and can pivot if and when needed to save the meal. Before anyone attempts to taste it, we already know the quality because we’ve tasted it all along.

By contrast, a sampling of dough is a terrible idea for many reasons. One, it (God willing) won’t taste the same as when it’s baked. Two, raw ingredients like eggs aren’t safe. Three, it makes no difference if you taste it along the way or not because it cannot be adjusted. Still, we press on fully aware that there is no saving a bad baking job. If it’s bad, all we can do is chuck it, chalk it up to experience, and begin again. Or not.

For these reasons, I have long lived in awe and loathing of the act of baking. (Please see my post from about this time last year regarding a failed attempt at baking a pumpkin pie that I continue to lovingly refer to as “the oven incident”.) Or at least I did until a few weeks ago. I was shopping in my local Whole Foods and navigated my wheel-y basket to the sandwich bread. $4 / loaf. Sounds like an awful lot of money for a loaf of relatively boring bread.

“I could bake bread,” I thought to myself, “for a heck of a lot less than $4 / loaf.”

“You can’t bake,” said a tiny voice that popped out unexpectedly from behind a corner of my mind.

“Oh, shut up,” I replied (thankfully using my inside voice as I was still in Whole Foods surrounded by other people.) “I could bake if I really wanted to.”

For the next week every time I opened up my kitchen cabinet where I keep my dry goods, I saw a barely used bag of flour just staring at me. I bought it when I fancied myself a pumpkin pie baker. This did not go well. I tossed the dough, sealed up the bag of flour, hid it in the back of the cabinet, and decided that I do not bake.

Nothing will get me to grow a new skill set faster than my thriftiness. $4 for a loaf of plain, commercially baked bread just seems ridiculous. So I set about learning to bake. Or at least learning about learning how to bake.

The other day my sister, Weez, posted a Pinterest picture of a gorgeous loaf of fresh-baked bread in a powder blue Le Creuset Dutch oven. I gasped out loud (I was home so no inside voice necessary. Phineas is quite used to my constant audible stream of consciousness.) It was gorgeous. I clicked through and found a remarkably easy recipe for making homemade bread. It actually seemed foolproof, which is exactly what I need.

In the meantime, Thanksgiving arrived. I spent it with friends. My lovely friend, Crystal, was kind enough to have my dear friend, Amy, and me over to her home. Crystal’s a top-notch chef who owned a restaurant prior to business school. I was in charge of the cheese plate and decided I wanted to bring a few of my favorite types along with Brie and apples baked in pastry dough. I took myself to the grocery store and they were all out of pastry dough. I thought about possible alternatives like biscuit or pizza dough and decided against them.

“I could make pastry dough,” I thought to myself. “I actually already have all of the ingredients at home.”

Tiny Voice returned. “Pastry dough is tough to make! Tougher than pumpkin pie and you remember how that went!”

“Oh, shut up,” I replied. (Are you sensing a pattern here?)

I went home and googled “pastry dough recipe.” This one popped up on allrecipes.com. Seemed foolproof. (Another pattern.)

So I set about sifting together flour and salt, adding water, rolling out butter to refrigerate, and then incorporating the butter into the dough – over the course of 2 hours. Yes, 2 hours. You have to roll in the butter, turn, refrigerate, roll in the butter, turn, refrigerate, roll in the butter, turn, refrigerate. My first turn (that’s a technical term in the world of us pastry dough makers) was in a word, awful. The butter broke through the dough, got all over my rolling pin and the counter. The dough was sticking to everything. The recipe predicted this may happen and it instructed to add more flour. I was skeptical but followed along. I added more flour, and more flour again, until it turned into some kind of unruly balled mess.

“I told you this was hard,” said Tiny Voice in that lilting know-it-all tone that all Tiny Voices use.

Not easily deterred, I turned down the volume on Tiny Voice, wrapped up my messy dough ball, and refrigerated it again as the recipe instructed. “I could save this,” I kept thinking. This thought was followed closely by, “I wonder if using pizza dough as a substitute really was such a bad idea.”

The timer went off. I marched over to the fridge to retrieve the dough ball and put it through its paces of roll, turn, refrigerate. To my shock and delight, it was actually much improved. It improved even further on the third turn. I could even see what would become the flaky layers once baked! My fridge is a magician! Following directions and having patience actually works in the world of baking. Every accomplished baker in the world was right and I was wrong. Go figure!

Buoyed by my dough success, I went to my kitchen cabinet to see what other food staples I might consider making rather than buying. The dried pasta stared back at me with a similar gaze as that recently re-employed bag of flour. In business school, friends of mine and I made gnocchi by-hand. That also looked destined for failure until somehow the dough came together as if by magic pixie dust. I always assumed it was the divine intervention of my Italian ancestors, but maybe it was baking patience at play.

I toddled over to the computer and found this recipe for fresh pasta dough. Again, allrecipes.com to the rescue. Again, seemingly fool-proof. I’m beginning to like this pattern. And what’s become of Tiny Voice? Well, it’s been silenced for the time being. I intend to keep it that way by stuffing it with homemade goodness.

Folks, against all odds, I may actually learn to bake.

books, cooking, eating, economy, personal finance

Leap: Inspired by Tamar Adler and Frugality

Image from scratchclub.com

On my way to Austin, I became entranced by the prose of An Everlasting Meal: Cooking with Economy and Grace by Tamar Adler. I knew I would. A few months ago I read an excerpt of her passion statement about food’s place and preparation in our lives and instantly I knew I’d devour it like a well-made meal.

As I prepare myself for this next chapter of my career – one of great risk, great faith, and God and Universe willing, great meaning, I have seriously begun to examine my finances and the necessary changes needed to make the leap. To be fair, I do not live a lavish lifestyle. My clothes are simple and always bought on sale. My home is small and simple. I cook much more often than I eat out. The New York Public Library furnishes most of the books I read. I do my own nails, hair, etc.

These last couple of months my credit card bills have been outsized with the long-overdue furnishing of my apartment, 2 upcoming trips to Florida, my vacation of a lifetime to India, and the next phase of my advanced yoga teacher training. This pile up of expenses got a bit scary, though they were planned, and my fine-tuned sense of frugality demanded an immediate halt and investigation.

Enter Tamar Adler and her celebration of eating well on a miniscule budget. Her experience and aptitude for stretching a small grocery budget actually made me excited to get started today rather than wait until I inevitably make the leap into the next phase of my career. Her book has left me feeling more resourceful than fearful, more capable than novice.

I may well be just this side of crazy to exit stage left from a stable job and salary in favor of carving out a new kind of living that unifies my earnings and values. Life is too short to imagine going forward any other way.

business, cooking, creativity, food

Leap: We Could Learn a Lot About Business by Studying Coffee

Last Sunday morning I went to Sur la Table with my friend, Allan, to take a coffee class. One of Allan’s new year’s resolutions is to learn more about food and its preparation so he asked me where he might take some classes. I had read about Sur la Table’s new course schedule in the Times a few weeks ago and wanted to check it out.

Allan has also been a tremendous support of every adventure I’ve attempted over the last 7 years I’ve known him so I’m all too happy to return the favor. Judging by the fun we had on Sunday, I think the coffee class is just the beginning of our culinary classes.

The class was put together by Illy and coffee master Giorgio Milos walked us through the intricacies of selecting, preparing, and enjoying coffee in a variety of its beautiful forms. A caffeine lightweight and a lover of a good adventure story, I was sufficiently buzzed through Monday, body and soul. Giorgio spun a tale of intrigue, passion, and jealousy peppered with royal battles and thievery, all while he served up cup after cup of rich, frothy coffee. It was like sitting around a campfire late at night and hearing the rich oral history of a people passed down by a wise village elder in a fine Italian suit.

Lesson #1: We determine our destiny
The bit of information that had my mind whirring (beyond the effects of the caffeine) was how the method of brewing deeply affected the taste, consistency, visual appearance, and aroma. Same raw grounds and water in, completely different end-product out. The only variables were the pack of the grounds, the pressure and temperature of the water, the texture of the grind, and how long the water was in contact with the coffee grounds. All variables are controlled by the person making the coffee. The raw material matters, certainly, but how we treat that raw material has an incredible impact on our results.

Lesson #2: Every moment offers the opportunity for creativity
I was also struck by the artistry of coffee-making, and I’m not talking about pretty pictures made in crema. Giorgio had a finesse and a grace that reminded me that creativity can be brought to bear in every act we take. Whether we’re painting, playing the piano, or making our morning joe, we can always find ways of expressing our deepest selves and enjoying our work.

In life, business, and coffee, it’s the actions we take and the manner in which we take them that matter most. And it doesn’t hurt to have a guide with an Italian accent.

cooking, food

Beginning: I Don’t Bake

Easy Pumpkin Pie, easier said than made

I have tried my hand at baking. Dessert is my favorite course of any meal. I once read that the body needs something sweet at the end of every meal to know it’s time to stop eating and start digesting. That’s all the motivation I need to give a hearty “Yes!” every time a waiter asks if I’d like to see the dessert menu. And since I’m on a confessional kick I’ll also tell you that yes, I have had dessert for dinner and no, I am not ashamed of that.

I have fantasies of impressing my friends with sugary baked goodness, inviting me to dinner parties purely because they just cannot get enough of my baking skills. In these fantasies, my friends often say things like, “Oh, Christa, can you please bring that incredible double chocolate souffle that everyone raved about last time. I’m having dreams about it!” Of course, this never happens because I never bring dessert to a dinner party unless I buy it or it’s fruit.

In my year of new beginnings, I decided that this was going to be the year I learned how to bake. Witness exhibit A above – my attempt to make a recipe entitled “Easy Pumpkin Pie”. Easy for Recipes.com to say. The evidence speaks for itself. Have you ever seen a pumpkin pie with a dome? Despite my painstaking attention to detail, measuring every single ingredient to supreme accuracy, and following all of the instructions down to the letter, I must admit that no, I can’t bake. That new beginning has been put to bed.

Looking at my “Easy Pumpkin Pie” I was a bit sad. Why can’t I bake?! Why is this skill that I want so much eluding me? In the process, I broke a glass bowl (Whoops! that one wasn’t meant to melt butter in a microwave) and spent more money on ingredients than I would have spent buying a picture perfect, tummy satisfying pie from my local Whole Foods.So I did what any self-respecting girl with a little tear in her eye and a propensity for sweets would do – I got out a fork and ate the pie filling. It was delicious, or at least edible.

(And then I started thinking about how this burned pie might lead to some creative spark in my writing. I came up with the idea for a collection of essays with titles like: I Burned the Pie, and Other Confessions of a Modern American Girl and I Don’t Bake, Other Things You Should Know Before You Fall in Love With Me, or We Won’t Be Eating Cake, and Other Helpful Hints for My Husband To-Be. What do you think?)

I cook well, but when it comes to baking I didn’t get the genes for it. I will continue to be marveled by those who can somehow whip up the perfect dessert with barely a speck of flour on their faces. From now on, I’ll happily buy my dessert and fully understand the value of its price. Crumbs, here I come!

business, cooking, finance, food, teaching

Beginning: Professor Cupcake: Teach What You Know and Make Some Money in the Process

We could learn a lot from a cupcake.

Last week, I wrote a post about the point of all teaching – to help others rise. That statement can be taken literally and figuratively, as I recently found out through a cupcake baking class at Butter Lane Bakery. Joe, our teacher and cupcake baker (and frosting!) extraordinaire, helped me recognize a very important business principle that we should learn from: we all have something to teach and should make it a part of our business model. (Yes, thoughts that profound can be found in the depths of a cupcake.)

Joe counseled us on the proper techniques to cream butter and sugar, why we need to add in the dry ingredients with a minimal amount of mixing, and the short window in which we have to add the dairy. With our fluffy cakes baked, he taught us the “pat down” frosting technique which produces a cute little wisp worthy of a Real Simple Magazine cover. (Okay, mine weren’t that good but they were damn close!)

The result: little pillows of sugar-sweet happiness, and more importantly, confidence in the kitchen. I can whip up a delicious dinner in not time; my baking skills are less-than-adequate, but this class helped me understand baking on a more intellectual level. The nerd in me needed that boost of knowledge, and I got it thanks to Joe.

Butter Lane Bakery could just keep churning out these sinfully sweet little indulgences and keeping its customers in the dark on how the magic happens. Instead, they invite people into the bakery for a small class fee, and share everything they know about their specialty. And it’s working – their class schedule is sold out months in advance. Follow their lead.

Get creative with your business model – there are more revenue streams in there than you think there are. 

cooking, family, food, grandmother, memory

Beginning: May 20th, pizzelle cookies, and my Grandmother, Sadie

Pizzelle cookies, an Italian classic
May 20th is a date that has a lot of significance for me. It’s the date that I graduated from college and from business school, two enormous milestones in my life. More importantly, May 20th was my Grammy’s birthday. She passed away 11 years ago, 2 weeks before my birthday, and every day since she has been with me. Never far from my mind, and easily found in my regular activities.

She loved to find a good bargain while shopping. She was a relentless coupon clipper. My favorite of her finds was a pair of pink jeans that I loved when I was a kid. She bought them for me for $0.99 and I remember how brightly she smiled at that price tag. I think my sister, Weez, got a pair, too, though that detail is more fuzzy in my mind than Grammy’s smile. She would turn 92 today.

There are also certain foods that I always associate with her. She was a simple cook, though there are unmistakable flavors that always remind me of her. Finely chopped carrots and green peppers in meatballs, an apple cake that was my favorite, cheese ravioli, blueberry muffins, Salada tea with sugar and milk, and pizzelle cookies that her friend, Theresa, always used to make when she knew my mom and her gaggle of kids would be visiting.

I was wandering through Whole Foods this weekend doing my weekly shopping. They had a huge display of pizzelle cookies. They weren’t as beautiful as the ones I remember from Grammy’s house, though they were available in a bunch of different flavors, which I thought Grammy would have gotten a kick out of. Then I turned over the package and saw the $4.99 price. I’m sure Grammy would have been disgusted to see such a high price. I bought them any way.

As I rounded the corner with the pizzelles in hand, I could have sworn I felt a small tap on my shoulder. I turned around but no one was there. No one was physically there any way, but I felt a very warm glow and my eyes started to tear up. I’d like to think she was there with me, right next to me winding through the aisles as I filled up my cart. I made sure everything else I put into my cart was indeed a bargain by her standards.

It’s funny what food can do. How it can sneak its way into your heart through your taste buds; how it can help you keep a warm and happy memory alive even when it’s pouring buckets of rain outside; how it can bring someone to your dinner table even though she hasn’t been with you for so many years. I went home, had one of my too-expensive pizzelle cookies, a cup of tea, and tossed up a prayer of gratitude for the opportunity to have had someone in my life as special as my Grammy.

cooking, eating, family, food, friendship

Beginning: The Healing Story of Eating

The Reagan dinner table from the CBS hit show Blue Bloods. The dinner table scenes have been hailed as the best part of the show.
“People are at their best when they eat together.” ~ Matthew Sanford

I heard Matthew Sanford speak at the Yoga Journal Conference in New York this past weekend. I recently finished up his book Waking, about the car accident that left him paralyzed at age 13 and his yogic path that truly created his healing process. Matthew talks about how much he wanted to eat and how much he missed the act of eating in the early days of his physical recovery after the accident. His simple statement above really touched me so deeply – togetherness is the very best part of cooking, eating, and food in general.

In the past few months, I’ve started to cook more often. Every week, I take a few simple recipes, make my list, and take myself over to my local Whole Foods to gather the key ingredients. I’ve also had more people over to my tiny apartment to share a meal. My friends feel so grateful though they all always say, “You don’t need to go to any trouble for me.” It’s actually no trouble at all. It’s a joy for me to cook for them. In Matthew Sanford’s words, “It is a healing story.”

Food brings us together, and together, all healing is possible. Bon appetit! Mangia! Enjoy!

business, cooking, creativity, innovation

Step 160: Share Like a Chef

Yesterday I read the transcript of an interview between Brian Clark of Copyblogger and Jason Fried, Co-founder of 37Signals. The interview is part of a series that Brian is using to kick-off his initiative Lateral Action, a program to support would-entrepreneurs as they take the leap into their own businesses. Now that I’ve started Compass Yoga, I find that I read about entrepreneurship with an even greater interest than I did when I was just writing about entrepreneurship for Examiner. These stories take on a whole new meaning when my first goal is to figure out how to apply them directly to my own venture.

One piece of advice that Jason offers up is the idea of every entrepreneur emulating a chef. “They tell you everything they know.” There’s a tendency to keep our strategic advantages, our ways of doing things, close to our chests in business. The conventional business wisdom dictates that if we give away how we work, everyone will copy us, and we will never be able to stay afloat. Chefs don’t think that way. They let it all hang out – where they shop, what’s in their pantries, and the mechanics and exact ingredients that they use to create a dish. They even write books divulging all of their secrets with glee! Walk into any restaurant and a chef’s philosophy and skill is on display for everyone to see.

What gives? How do chefs give away everything they know and stay in business? In practical terms, chefs have a few things going for them:

1.) Everyone’s got to eat and not everyone wants to cook all the time. Chefs fill that gap with their services.

2.) Going out to eat is an event, usually a social one, so it’s just as much about the experience as it is about the food and drink.

3.) Chefs have the idea of feeder businesses down pat. Their cookbooks, TV shows, restaurants, and retail merchandise all feed into their individual brand, creating a loyal audience who craves their wisdom.

4.) Chefs constantly re-invent themselves, giving us all a reason to go back to see what’s new. That’s the nature of cooking. Every fresh pan is a clean slate for something new that will not be exactly as it was before and will never be again.

Beyond the practical nature of their work, chefs have put their finger on the best way to thrive in business: their strategic advantage is their individuality. No one can exactly copy what they do because every dish, every time, is unique. I could have every ingredient and miniscule detail of the process that any chef uses, and when I make the dish it will taste different than their creation.

So here’s what we really need to do beyond sharing like chefs: we need to identify what really makes us our gorgeous, talented, creative-beyond measure selves and then work the heck out of that. Being part of the pack isn’t going to serve us going forward. Break-out, share, and celebrate your individuality. It’s the only truly strategic advantage we can keep. What makes you, you?

The image above depicts Mario Batali, one of the most generous, talented, and unique chefs around. I love him.

business, cooking, food, television

My Year of Hopefulness – Charm City Cakes

President’s Day was a company holiday. Hooray! So how did I spend it? I slept in (a little), did a couple of errands, some writing, some research, watched the Ace of Cakes marathon (for 5 hours) on the Food Network, and met my friends Linda and Monika for a glass of wine at City Winery. I had the pleasure of meeting Chef Duff, owner of Charm City Cakes and star of the show Ace of Cakes, when he delivered a cake made to look like a 64-box of Crayola crayons to the Toys R Us in Times Square. I was working at Toys R Us at the time, and my boss was giving interviews to the press that were there covering the event. We were celebrating the 50th birthday of Crayola’s 64-box.

Prior to the event, I was a huge fan of the show and of Duff. After meeting him and getting to see one of the Charm City Cakes up close, I became an even more dedicated fan. The artistry that goes into these cakes is amazing – no question. What’s even more incredible is the environment and culture of the company that Duff created. He is the only trained pastry chef in his bakery, and many of the other people at Charm City were his friends long before he opened the bakery. Charm City Cakes has one rule – you must have fun! Their website proudly states, “There are no limits to what we can do here at Charm City Cakes. You dream it, we’ll bake it, you eat it.” Just watching the show you see what great camaraderie the group has. They collaborate, they have artistic freedom, and they share a tremendous amount of trust and support. It is one of the best models for a business I’ve ever seen. They work hard, they laugh, and they play. Warning – watching too much of the show may make you want to quit your job and create a company that’s as much fun as Charm City Cakes.

Duff and his team are a great example of what’s possible in business. He wanted to do things his way and he wanted to work with his friends. Duff is a great leader – he doesn’t need to stand over them and approve all of their work. In actuality, he can’t – there’s too much to do and the only way to get all those gorgeous cakes made is to have an entire team that he trusts to do exceptional work. They’ve never once let one another down, and the resulting success is staggering. Every entrepreneur class at every business school should study the case of Charm City Cakes – the students would be better off and so would the world of business.

cancer, charity, children, cooking, design, food, philanthropy

Cupcakes for a Cause

That delightful time of year has arrived again: the leaves are changing, the air is crisp, and we can stuff our faces with the sweet, yummy goodness of cupcakes while doing some good in the world. The annual celebration of Cupcakes for a Cause kicked off today to benefit Cancercare for Kids. For the remainder of this week you can help the organization by picking up the goods at local bakeries around the country, all conveniently listed by state on the causes’s website.

Watching your diet? No problem. For every e-cupcake you send through the site, $1 will be donated to the charity, up to a cap of $10,000. You have some controlled functionality to design your own virtual cupcake or choose from a selection of beautiful stock designs. I’ve been happily sending them out this evening to family and friends and it’s almost as much fun as baking them myself.

So what are you waiting for? No time like the present to gobble up some cupcake goodness and help a worthwhile charity, all in one delicious bite.