Category: career

career, child, children, kids, Kidscreen Summit, retail, work

Kidscreen Summit Prep

Christa Avampato

I’m at home getting ready for the Kidscreen Summit, which begins tomorrow. Over 1330 companies in the field of youth entertainment will be represented and we will noodle through a number of issues to learn about new products, services, and ways of doing business. New technologies and entrepreneurs looking for a break will abound. I know I should be excited. Truthfully, I am terrified.

My fear stems from several things: 1.) my company has paid a fairly large amount of money to attend, and I am its sole representative at the Summit despite the fact that I’ve only been there for 7 months; 2.) as a result of #1, I feel a tremendous pressure to find something cool to bring back to validate the expense. This is not good – it’s kind of like working very hard only to get promoted or to make money. Wrong motivation = missed learnings and poor decisions; 3.) I’ve been in this field 7 months – seriously, what will I have to contribute in a conversation with people who have dedicated their entire lives to youth entertainment?

I hate fear; and I hate the feeling of stress it imbibes. I have to calm myself down. So let’s take these fears one at a time. 1.) though the money that was paid seems large to me, it’s within our budget, and for three days of learning that could give the company a competitive advantage, it’s a drop in the bucket. Check. 2.) There is cool stuff to be had – one only need to look at the agenda and list of exhibitors. I’ve have to be on another planet to miss all the cool stuff that will be available. 3.) I had this same fear when I started business school. In a finance class, what could I contribute coming from a nonprofit and theatre background in a room full of investment bankers. As it turns out, a lot. The beauty of tremendously complex fields, it turns out that no one has all the answers, regardless of how long they’ve worked in a field. Times change, and industries change with those times.

Okay, I feel a bit better. But what is really going to get me over my fear of this Summit – two things. First, I am pretty darn lucky to have a boss who believes in me enough to send me as a representative to this conference. Second, if wifi and an electric outlet are accessible, I’ll be live blogging from the Summit. It’s amazing how many fears can be dissipated if they can be formulated into a story. Check back tomorrow for the latest update….

career, corporation, creativity, work

What is good for the company?

Christa Avampato

I work a company that sells fun products and has a decidedly “unfun” corporate atmosphere. I am willing to toe-to-toe with anyone, and I mean anyone, who says otherwise. There is a completely lack of smiley-ness around the place. There’s so much grey and taupe that you begin to wonder whether or not color ever existed at all. When I come into work in the morning, I see employees marching toward the grey, 1970’s-architecture building with the same cadence of those in the movie Antz. It’s sad. Really sad….

I pride myself on having a colorful character – I’m also blunt and opinionated. Luckily, I work for someone who’s also blunt and opinionated and we’re starting to know enough to be dangerous. Dangerous as in we may be leading the Antz to some kind of colorful revolution. I am seeing signs of creativity and life pop up in unexpected places, and in fairly rebellious ways.

Our restrooms, like our offices, are grey and taupe. Today, I have found that several people must have gotten sick of no amenities in the restrooms and placed peach hand lotion in each one. On my way back to my office from the restroom, I passed by a cube that was in full view on the main drag with a very large banner that said in bold letters “What is good for the company?” The wheels of creativity and action are slowly, slowly beginning to turn. And then as I turned the corner of my desk, I saw people dancing, actually dancing, in their cubes. Finally, an outward expression of joy.

Organizations, particularly those with decades of history, have a tremendous amount of inertia. When at rest, they are difficult to shake into action. Luckily, once they are stirred up and in motion, they are tough to slow down. My hope is that by the time I leave the company, those wheels will be cranking full speed ahead. And hopefully, I will have been a part of a creative revolution. It will indeed be good for the company.

career, entrepreneurship, gaming, job, social work, Steve Baer, technology, The Game Agency

The Game Agency

Christa Avampato

My good friend, Steve Baer, is a co-founder of The Game Agency, a company that seeks to improve the marketing and brand efforts of its clients by tapping the gaming community through original content. Steve is one of the most creative and hard-working people I know. He’s my go-to guy when I have a knew idea that needs an honest smell test. I am extraordinarily lucky to have him in my life, and feel honored that he was willing to have me interview him for this guest blog about how he started his own business. Drumroll please…

1.) Could you talk a bit about what motivated you and gave you the confidence to start your own company so soon out of business school?

It takes a fire in your belly to start a business and this is something I have been talking about doing ever since college. So, while I am only four years out of business school, my desire to build my own business has been 10+ years in the making. I come from a family who couldn’t work for other people. I don’t mean that in a negative way, it’s just that my parents and grandparents were entrepreneurs… from regional pharmacies, to national grocery chains to consulting firms to law firms. While it often easier to get a job with a company than to start your own business most people who strike out on their own have a direct example of a parent to look to and that definitely is the case within my family. Sometimes the motivation to start a new venture comes from having reached the top of the pile where you are, looking around, and saying, “What’s next?” The drive to build something new can also come from deciding that you’re stuck in the middle instead of at the top. Fear of stagnation can be a powerful motivator, especially if you have an idea for something that could be at least more interesting and potentially more lucrative. This was my situation. I am passionate about my business model and I tried to execute it for my former employer but they simply weren’t able to look beyond the way they did business for the past 30 years. So I said “it’s finally time to open up my own shop”.

2.) Of all of the industries out there, why did you choose to build your business around gaming?

In 2007 the U.S. video game industry experienced over 40% growth and achieved a record-shattering $17.94 billion in revenue. As the music industry declines and the movie industry stays stagnant the video game industry is growing leaps and bounds.

If you don’t know much about video games you might be thinking “how many games can men 18-34 really play?” Well, there’s definitely a limit but that’s not the only demo playing video games any more. The average gamer is 33 but gamers come in all shapes and sizes. 31% are under 18 years old, 44% are 18-49 years and 25% are 50+ years old. Interestingly enough, the fastest growing demographic of gamers is women 50+. If that’s not surprising maybe some of the facts and figures will be.

– 31% of children under 3 are already using a computer
– 78.1% of 6-11 year olds report they play online games – by far the largest percentage performing any online activity
– 8-10 year olds play interactive games for an average of 1½ hours per day- 9 out of the 10 most popular websites for boys 9–10 years, and 6 out of the 10 most popular websites for boys 11–12 years feature advergames
– Teens spend 7.4 hours per week playing games
– 62% of teenagers play games at least one hour a week and 34% play over 6 hours per week- Playing games is the number 1 computer activity for 8-18 year old, beating out IM and e-mail
– More than 25% of teens do more gaming than homework- 19% of men play games more than they watch television
– 50% of males play games more than they read books
– Women make up 50.4% of the online game market
– 41% of adult women are daily gamers, using it to relieve stress, increase skills and inspire social interaction
– Women over 40 spend more time gaming online than any other demographic –averaging 9.1 hrs / week – 35% of Senior Execs Play Casual Video games at Work

In short, every demographic is gaming and my company is focused on reaching each and every gamer with content that they would find interesting. Whether creating new intellectual property, developing branded games or increasing the reach of existing content our goal is to expand the footprint of the video game industry.

3.) Could you talk a bit about raising capital – how you went about it, what sources you looked into, why you decided to go the path you’ve gone when considering all of the capital raising options?

Starting a business is tough. You have to a write a business plan, build a client base, hire employees, find office space, etc. There are plenty of challenges, but the one that many entrepreneurs find most daunting is raising start-up capital. Fund raising has been one of the more educational steps over the past year. My partner and I have spoken with Banks, VCs, corporations, high net worth individuals, family, friends co-workers, etc about funding us. We received a few offers but non of them seemed quite right. Raising capital is a catch 22. Funding insures security but it reduces one’s equity. We’ve been told over and over again, our most tangible asset is our equity. So for the time being we have dug deep into our own pockets, hunkered down and started the battle to start up and stay alive.

4.) There’s a lot of talk about developing a business plan with any one of the cookie cutter models out there and having all of the answers before starting a business. For you, how important was it to have a solid business plan – a mission statement, a value prop, etc. – and to have all of the answers before diving in?

There’s no question that writing a business plan is a key step to starting a company. There are all sorts of models out there. My partner and I started off by buying a software program and typing away. In our first 6 months our plan changed 7 or 8 times. In retrospect it changed based on the desires of our prospective funders. Ultimately we returned to our original plan. While this was definitely a journey it showed that our initial concept, industry insights and mission statement were on target.

5.) There’s a lot of fear among entrepreneurship – figuring out taxes, building a client base, generating cash flow, leaving a job and a steady paycheck. Did you have any fear in starting your business and if so how did you overcome it?

Starting your own business is definitely a roller coaster ride but since taking the leap of faith I followed a few key steps.

No. 1 – Market and Sell – The more potential customers/clients you can find and sign up, the more money you will make. And more importantly, the more bills you can pay. You have to market and sell every way otherwise you will fail. Remember, nothing else in business matters except customers – paying customers. Not the best mouse-trap, not the best technology, not the smartest guys in the room, not intellectual property, only customers.

No. 2 – Have A Sense Of Urgency – Treat every day and every dime like it is your last, right at day one of opening your doors.

No. 3 – Take Nothing For Granted – Never take a potential sale for granted. When a potential customer or client says; “Let’s do the deal.” Don’t get overly excited right away.Don’t go out on a spending spree, start immediately paying bills, thinking that the check will soon be forthcoming. Only get excited after you receive the check.

No. 4 – Exercise Every Day – Starting and building a company from scratch takes a lot of energy. Entrepreneurs need to build some form of exercise, no matter how small every day.This is especially helpful when facing a problem. Some of my best solutions to problems came during short jogs around the neighborhood.

No. 5 – Stay Away From Negative People – Time is precious for new entrepreneurs. Don’t be around people who are negative and will try to bring you down. You still need to stay positive and optimistic.

No. 6 – Have A Daily Business Plan – In business, you have to know what you are doing and then do it. Having and executing your daily business plan will be your road map to success. It will force you to understand what you are doing and why you are doing it. Time is very precious for entrepreneurs.

No. 7 – Visualize Success – Entrepreneurs need to visualize success at all times, not failure. Your mind needs to know that although there will be many ups and downs, a light does exist at the end of the tunnel and it is bright. By visualizing success, your actions will become more confident. And increased confidence breeds success.

No. 8 – Remember The Alternative – You need to keep telling your mind, especially during the down times, why you are doing this in the first place. Remember, you are trying to create a better future for you and your family.

No. 9 – Maker sure your family is on board – Without the support of my partner’s and my wives we wouldn’t be doing this. It takes everyone’s encouragement. When you can’t be up the person next to you needs to be. Luckily my wife encourages me to follow my passions.

No. 10 – See No. 1 Again! – Starting a business from scratch, totally on a shoestring, is not for the faint of heart. Buckle in and get ready for one heck of an emotional roller coaster ride.

6.) Did you or do you encounter any naysayers when you talk about your business to others? If so, how do you deal with them?

Yes, Yes and Yes… It’s easy to find flaws and thank goodness for everyone that people have pointed out. Sometimes they are valid, sometimes they are way off but each piece of feedback helps us think and rethink our approach. I am open to any and all feedback.

art, career, retail, work

The Vital Few

Christa Avampato

Today I participated in an off-site for work. There was a lot to focus on – we are facing an uphill battle, as are so many companies, in this tough economy that may soon get a lot tougher. It is easy to be distracted in this kind of environment; it is easy to get off-track, and even easier to let frustration rise to the top.

And as he often does, my boss stood up at the end of the day and asked if we might participate in a bit of an experiment. He wrote three poignant words on the wipe board. “The Vital Few”. Rather than putting together an enormous package of ideas, initiatives, possible developments, etc., could we hone our focus on the very few things that will move the needle, things we can all get behind and drive forward across all of our businesses?

In a sense, we need to remove the noise. We need to take a moment, breathe, hold hands, and promise to support one another on this journey with a common goal: to be great by doing the best we can each day for our guests. While this sounds easy, in our day-to-day tasks it is quite possible to get distracted, to take a Road to Abilene. The crisis du jour can cause us to do things against our better judgement.

So how do we find and focus on the vital few amidst so many other things competing for our attention. It’s about comparison. In a retail box, nothing sells like product. If we are to consider incorporating services, and I mean ANY services, they had better to prove to outperform product in the space they take up. By comparing services to products, we are able to discern what gets the space. The same can be done for new business concepts. If we have a new idea that we think will fly, great! And the next question: so if that new business concept comes in, what goes out?

What saves us are constraints. If as artists we were able to do whatever we wanted, then it’s likely we wouldn’t create our best work. We need to have constraints to think creatively, to have those break-through innovations. By forcing ourselves to find and nurture the vital few, we can be assured of discovering what truly matters and is worthy of our time and energy.

career, creativity, IDEO, job, work

A Room of My Own (sort of)

Christa Avampato

Two people at work have recently been promoted to a level that requires them to be seated closer to our company president. Both of these people have assistants that will be coming along with them so it was time for me to relinquish my front row seat watching how a company seeks to re-invent itself. Or so I thought.

Bob, my boss, is a mast-negotiator. He would never admit that; he is far too humble to ever toot his own horn. No matter – I’m happy to sing his praises as loudly and as often as I can. He deserves it. He hates the idea of ever being separated from his team at work and so he politely offered to have all three of us move to another area of the building. Nope, his boss wasn’t having that. Bob’s not going anywhere. So this week I moved across the hall with the third member of our team into a lovely office.

I hadn’t ever considered the possibility of getting an office at my company. I knew they were reserved for people at a much higher level than me. No one else thought it would be possible either. Bob took the two of us downstairs to the cafe this past week to have a coffee and celebrate our new digs. “Place profoundly effects progress,” he said. And he’s right – already I feel myself moving more swiftly in almost every area of my life and I think the space is the catalyst.

In addition to moving into a new space, Bob also encouraged us to make new name tags to hang outside our office. It had never occurred to me to replace the boring grey placard that stated my name, rank, and coded space. “Operations Support” was my job description according to the tag, despite the fact that I have nothing to do with operations. I’m not sure where they come up with this stuff. I couldn’t think of a less inspiring, or more inaccurate, job description if I tried.

A few weeks ago Bob sent me a job post from IDEO, a company we both greatly admire. I thought for sure this was the beginning of the end for me – I was being outplaced before I even hit the 6 month mark. In actuality, Bob was just trying to give me some structure and creative language to describe what it is we actually do in our very ambiguous jobs: we are nothing short of Human Factors Specialists. I proudly wrote that on my new office tag, and included a picture and poem by Brian Andreas, one of my favorite artists.

So what is a Human Factors Specialist you ask? It’s a fairly simple concept: we develop and foster opportunities to create joy through design. On IDEO’s website, they describe their human factors specialists as those who “apply their knowledge from psychology, anthropology, biomechanics, and related fields to enhance people’s experience through design. As interdisciplinary design team members, they employ a range of observational and empathic techniques to understand the issues people face. They use this knowledge to frame design opportunities and to create scenarios and “experiential prototypes” to explore, test, and refine opportunities in context.”

I don’t know that our HR folks will go for this fancy language, and that’s okay. While they may sequester me to a formal job description like “Operations Support”, I’m working hard to make make sure my imagination doesn’t fail me.

The above photo can be found at http://www.davlinswoods.com/Pictures/SPP0105.jpg

career, entrepreneurship, Robert Scoble, technology, work

What Robert Scoble has to say about entrepreneurship

Christa Avampato

I am a big Robert Scoble fan. One, I admire the road he paved for bloggers by fearlessly and honestly blogging about his life at Microsoft while an employee there. I also admire his ability to constantly stay true to himself.

He recently announced that he took a position with Fast Company to run their video network dedicated to business. The network launches on March 3rd. Prior to accepting this post, Scoble considered starting his own business. And decided against it for a number of reasons. In short, when he thoght about what he loved – blogging, interviewing people, and his family – none of those things lined up with what it takes to be an entrepreneur.

This gave me pause as I am now considering embarking on the road to my own company. Please understand that I am a huge advocate for small business and for those who want to go it on their own. I am an even bigger advocate for following your heart, doing what you love, and finding a career that allows you to soar on your strengths. For many, that does mean starting their own companies. Though for others, it means they need to find a company that provides them an opportunity to capitalize on what they do best.

Entrepreneurship isn’t for everyone, and I wonder if so many new businesses fail because some people who start them don’t realize all they are getting into. Scoble’s advice and insight merit a read for anyone starting a business. To read his full post on the subject, visit http://scobleizer.com/2008/01/16/why-were-going-to-fastcompanytv/.

business, career, work

The Power of Story

Christa Avampato

While powerpoint may be one of the main tools of MBAs and business schools, I have maintained a distinct dislike of the program and how it’s ruined the natural human ability of story telling. Executives and consultants hide behind them. It’s not a well-designed program, lack any kind of intuitive functionality, and for the most part provides a canvas for a lot of data, though no information.

I recently read a Harvard Business Review article about storytelling. Bronwyn Fryer interviewed screenwriting coach Robert McKee. McKee’s students have written, directed, and produced legions of popular movies such as Forest Gump and Monty Python. He is the basis for the main character of the movie Adaptation.

The article written my Fryer is both moving and insightful. While many leaders in business are intelligent and dilligent, they often lack the emotion, empathy, and concern to truly connect to those who work in their organizations and their customers. This is a problem that business schools and corporations should see as a crisis. Numbers and information are clouding our ability to interpret what we see and create meaningful solutions to today’s business woes. Is it any wonder we are heading for recession.

Corporate employees and customers need to be inspired, and they need to feel cared for and appreciated. As business people, we need to “get” our customers. And this takes far more than data and gant charts. It takes an ability and desire to truly walk in someone else’s shoes and live their lives. It requires a strong curiosity, a willingness to not only hear but listen to the concerns of others, and most importantly a craving for connection and simplicity.

Powerpoint can’t get us there. Storytelling can.

The images above can be found at http://www1.istockphoto.com/file_thumbview_approve/2819067/2/istockphoto_2819067_reading_story_book.jpg

art, career, creativity, dreams, Gordon MacKenzie

Finding your inner dragon

Christa Avampato

One of my dearest friends, Amy, left for Geneva today. She’ll be there for six months interning for the U.N. I am so proud of her and excited to hear about her adventures in a new place. Amy is someone who “paints her own canvas” as Gordon MacKenzie would say.

I have finally finished Orbiting the Giant Hairball. I was enjoying it chapter by chapter, putting it down after each because there were so many thought-provoking ideas embedded in nearly every sentence. Gordon MacKenzie fully understood the idea of making every word count.

Among all of the beautiful doodles and thoughts on how to run a company, invigorate meetings, and inspire creativity in even the dullest environments there is one story that stands out to me. It’s the first time a business management book actually made my eyes well up. At the very end of the book, Gordon MacKenzie writes a letter from God to a new born child. He uses the analogy that each of us is born with a blank canvas and a sense of wonder. Somewhere along the way the canvas is taken from us and hidden away where the adult world can draw boxes on it. The canvas will be returned to us once we are deemed responsible, only after we have been properly trained to color within the boxes.

Gordon wanted us to buck that notion. He wants us to “create the biggest, brightest, funniest, fiercest damn dragon” we can. He wanted us to grab our own paint brush to swoosh “through the sensuous goo of Cadmium Yellow, Alizarin Crimson or Ultramarine Blue.” In a very real sense he is asking us to reject stifling forces of any kind in any area of our lives.

To be sure, Gordon’s challenge to us is terrifying. We have done well in high school, gone to college, maybe even graduate school, and worked hard to move up in our careers, all to be told that by doing so we may have just been coloring boxes rather than creating a work of art that expresses who we are at our core and what we value and love. 

However, there is something even more frightening than this challenge that Gordon asks us to take up. The final line of the book is “If you go to your grave without painting your masterpiece, it will not get painted. No one else can do it, only you.” Very similar to John Lennon’s quote “most people die with the music still in them.” And it’s true. So few people fearlessly and relentlessly live their dreams and truly build their own road to happiness. My New Year’s resolution: to move even a little closer to swirling my paint brush in Cadmium Yellow, to dabble outside the lines, and learn to play my own music. 

The photo above can be found at: http://www.trishamclean.com/chakra/orangedragon.jpg

career, creativity, cubicle, job, office space, social work

Improving officespace: death to cubicles

Christa Avampato

How the color taupe ever made its way into U.S. offices I will never know. I am so sick of this color I could scream. My friend, Alex, and I talk about this regularly. Humans love and crave color; so how did corporations miss that? There is nothing inspiring about taupe and if I can’t be inspired then I can’t work.

I’ve been thinking about the subject a lot lately as I am in the process of moving into a new space at work. Originally, the facilities people were trying to figure out how to cube it up as I am sharing the office with another person. I fought my urge to roll my eyes and gag. Cube up this beautiful office? What??

If I had my way I’d paint it some fabulous color, put down Tatami mats, create a “Beautiful Mind” wall, and leave that space as open as possible – no walls thank you. I’m getting my way, partially. No fabulous paint color (white is all that’s “allowed”), no Tatami mats. I am going to have a beautiful mind wall and though the space won’t be totally open, it will have bookcases and a credenza in a cherry finish as a “wall” as opposed to taupe cubicle walls. It’s a start.

The progress has been driven by my boss and to the members of the facilities team who took us downstairs into the depths of our corporate building to the warehouse where they hide the cool furniture. We’re hoping to have the place set up and be moved in by the end of the month. And here’s the kicker: the maintenance team is excited to do the project. It’s something new and different for them. Finally, a creative outlet for them! They hate the taupe, too.

I came across a post on the website http://www.coolhunter.net/ that addresses the problem of boring office space with outrageous ideas. And given the rut that corporate office design is stuck in, I think being outrageous may be the only way to wake us up from our cubicle-induced coma. Enjoy these wild officescape photos and I hope they inspire you to buck the taupe.

http://www.thecoolhunter.net/design/CREATIVE-WORK-ENVIRONMENTS—Do-you-work-in-one-/

art, career, guest blogger, job, Rob Lorey, social work, theatre, work

Career transitioning by guest blogger, Rob Lorey

Christa Avampato

In an effort to expand the depth of the topics I cover and to provide readers with new perspectives, I have decided to ask a few of my most interesting friends who inspire and enlighten me to appear as guest bloggers. The first one is my friend, Rob Lorey. I met Rob while we were on the Beauty and the Beast tour. He is an exceedingly talented performer and generous man who has now turned his talent toward a new career that is taking him in an entirely new direction. My love and thanks to Rob for sharing his story on this blog.

“I have been asked by my friend, Christa, to discuss career transitioning-which is interesting considering her own history. I have looked to her as a model when questioning my motives or planning. She has always seemed to me a person of keen intelligence and interests, who will throw herself into a given course with 110 percent dedication, yet readily change course with complete determination and little concern for popular perception. There. That’s my entry for the Christa Fan Club.

My own journey has been a bit lengthier- but very fruitful. I spent roughly twenty years in the entertainment industry- mostly stage work. This career took me all over. I’ve lived in several great cities, toured throughout the US and Canada, and spent time in Europe and Asia. By all accounts, I’ve been very lucky and reasonably successful.

But I find that a career in the Arts intensifies the perception that one has never quite “arrived”. No matter what successes you attain, you’re always looking to someone who has what you perceive as the better gig. It is very difficult to maintain a realistic sense of progress- and easy to become career obsessed. Add to that the very real dearth of work opportunities and the increasing talent pool you are competing with. It can be a bleak picture!

My own journey has allowed me the luxury of time for reflection. My last big tour gave me the opportunity to take stock and make some decisions about how I might want the rest of this ride to go. I will spare readers the nuts and bolts of this existential journey. Suffice it to say I decided that I needed to expand my capacity for work opportunities and life experiences. That’s what this move feels like- an extension of all that has come before it.

Currently, I’m pursuing a masters in Social Welfare- which is whooping my ass (back to a full time program after 25 years….ouch!) But it is incredibly interesting and engaging. I continue to perform- though not to the extent I was. It’s a necessary sacrifice for the big picture. I am not sure how I will choose to use all this once I have completed my degree. I know that whatever I do, I’ll be utilizing all aspects of myself, and all the work and life experience I have accumulated.

What a gift to be so energized and……expectant at this juncture! Goes to show you: every day is an opportunity to reinvent, to do better, to experience more!”

The above photo can be found at http://www.makinglemonade.com/Career%20Transition.jpg