In an effort to expand the depth of the topics I cover and to provide readers with new perspectives, I have decided to ask a few of my most interesting friends who inspire and enlighten me to appear as guest bloggers. The first one is my friend, Rob Lorey. I met Rob while we were on the Beauty and the Beast tour. He is an exceedingly talented performer and generous man who has now turned his talent toward a new career that is taking him in an entirely new direction. My love and thanks to Rob for sharing his story on this blog.
“I have been asked by my friend, Christa, to discuss career transitioning-which is interesting considering her own history. I have looked to her as a model when questioning my motives or planning. She has always seemed to me a person of keen intelligence and interests, who will throw herself into a given course with 110 percent dedication, yet readily change course with complete determination and little concern for popular perception. There. That’s my entry for the Christa Fan Club.
My own journey has been a bit lengthier- but very fruitful. I spent roughly twenty years in the entertainment industry- mostly stage work. This career took me all over. I’ve lived in several great cities, toured throughout the US and Canada, and spent time in Europe and Asia. By all accounts, I’ve been very lucky and reasonably successful.
But I find that a career in the Arts intensifies the perception that one has never quite “arrived”. No matter what successes you attain, you’re always looking to someone who has what you perceive as the better gig. It is very difficult to maintain a realistic sense of progress- and easy to become career obsessed. Add to that the very real dearth of work opportunities and the increasing talent pool you are competing with. It can be a bleak picture!
My own journey has allowed me the luxury of time for reflection. My last big tour gave me the opportunity to take stock and make some decisions about how I might want the rest of this ride to go. I will spare readers the nuts and bolts of this existential journey. Suffice it to say I decided that I needed to expand my capacity for work opportunities and life experiences. That’s what this move feels like- an extension of all that has come before it.
Currently, I’m pursuing a masters in Social Welfare- which is whooping my ass (back to a full time program after 25 years….ouch!) But it is incredibly interesting and engaging. I continue to perform- though not to the extent I was. It’s a necessary sacrifice for the big picture. I am not sure how I will choose to use all this once I have completed my degree. I know that whatever I do, I’ll be utilizing all aspects of myself, and all the work and life experience I have accumulated.
What a gift to be so energized and……expectant at this juncture! Goes to show you: every day is an opportunity to reinvent, to do better, to experience more!”
The above photo can be found at http://www.makinglemonade.com/Career%20Transition.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
In an effort to expand the depth of the topics I cover and to provide readers with new perspectives, I have decided to ask a few of my most interesting friends who inspire and enlighten me to appear as guest bloggers. The first one is my friend, Rob Lorey. I met Rob while we were on the Beauty and the Beast tour. He is an exceedingly talented performer and generous man who has now turned his talent toward a new career that is taking him in an entirely new direction. My love and thanks to Rob for sharing his story on this blog. 
