Two people at work have recently been promoted to a level that requires them to be seated closer to our company president. Both of these people have assistants that will be coming along with them so it was time for me to relinquish my front row seat watching how a company seeks to re-invent itself. Or so I thought.
Bob, my boss, is a mast-negotiator. He would never admit that; he is far too humble to ever toot his own horn. No matter – I’m happy to sing his praises as loudly and as often as I can. He deserves it. He hates the idea of ever being separated from his team at work and so he politely offered to have all three of us move to another area of the building. Nope, his boss wasn’t having that. Bob’s not going anywhere. So this week I moved across the hall with the third member of our team into a lovely office.
I hadn’t ever considered the possibility of getting an office at my company. I knew they were reserved for people at a much higher level than me. No one else thought it would be possible either. Bob took the two of us downstairs to the cafe this past week to have a coffee and celebrate our new digs. “Place profoundly effects progress,” he said. And he’s right – already I feel myself moving more swiftly in almost every area of my life and I think the space is the catalyst.
In addition to moving into a new space, Bob also encouraged us to make new name tags to hang outside our office. It had never occurred to me to replace the boring grey placard that stated my name, rank, and coded space. “Operations Support” was my job description according to the tag, despite the fact that I have nothing to do with operations. I’m not sure where they come up with this stuff. I couldn’t think of a less inspiring, or more inaccurate, job description if I tried.
A few weeks ago Bob sent me a job post from IDEO, a company we both greatly admire. I thought for sure this was the beginning of the end for me – I was being outplaced before I even hit the 6 month mark. In actuality, Bob was just trying to give me some structure and creative language to describe what it is we actually do in our very ambiguous jobs: we are nothing short of Human Factors Specialists. I proudly wrote that on my new office tag, and included a picture and poem by Brian Andreas, one of my favorite artists.
So what is a Human Factors Specialist you ask? It’s a fairly simple concept: we develop and foster opportunities to create joy through design. On IDEO’s website, they describe their human factors specialists as those who “apply their knowledge from psychology, anthropology, biomechanics, and related fields to enhance people’s experience through design. As interdisciplinary design team members, they employ a range of observational and empathic techniques to understand the issues people face. They use this knowledge to frame design opportunities and to create scenarios and “experiential prototypes” to explore, test, and refine opportunities in context.”
I don’t know that our HR folks will go for this fancy language, and that’s okay. While they may sequester me to a formal job description like “Operations Support”, I’m working hard to make make sure my imagination doesn’t fail me.
The above photo can be found at http://www.davlinswoods.com/Pictures/SPP0105.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
Two people at work have recently been promoted to a level that requires them to be seated closer to our company president. Both of these people have assistants that will be coming along with them so it was time for me to relinquish my front row seat watching how a company seeks to re-invent itself. Or so I thought.
