One of my dearest friends, Amy, left for Geneva today. She’ll be there for six months interning for the U.N. I am so proud of her and excited to hear about her adventures in a new place. Amy is someone who “paints her own canvas” as Gordon MacKenzie would say.
I have finally finished Orbiting the Giant Hairball. I was enjoying it chapter by chapter, putting it down after each because there were so many thought-provoking ideas embedded in nearly every sentence. Gordon MacKenzie fully understood the idea of making every word count.
Among all of the beautiful doodles and thoughts on how to run a company, invigorate meetings, and inspire creativity in even the dullest environments there is one story that stands out to me. It’s the first time a business management book actually made my eyes well up. At the very end of the book, Gordon MacKenzie writes a letter from God to a new born child. He uses the analogy that each of us is born with a blank canvas and a sense of wonder. Somewhere along the way the canvas is taken from us and hidden away where the adult world can draw boxes on it. The canvas will be returned to us once we are deemed responsible, only after we have been properly trained to color within the boxes.
Gordon wanted us to buck that notion. He wants us to “create the biggest, brightest, funniest, fiercest damn dragon” we can. He wanted us to grab our own paint brush to swoosh “through the sensuous goo of Cadmium Yellow, Alizarin Crimson or Ultramarine Blue.” In a very real sense he is asking us to reject stifling forces of any kind in any area of our lives.
To be sure, Gordon’s challenge to us is terrifying. We have done well in high school, gone to college, maybe even graduate school, and worked hard to move up in our careers, all to be told that by doing so we may have just been coloring boxes rather than creating a work of art that expresses who we are at our core and what we value and love.
However, there is something even more frightening than this challenge that Gordon asks us to take up. The final line of the book is “If you go to your grave without painting your masterpiece, it will not get painted. No one else can do it, only you.” Very similar to John Lennon’s quote “most people die with the music still in them.” And it’s true. So few people fearlessly and relentlessly live their dreams and truly build their own road to happiness. My New Year’s resolution: to move even a little closer to swirling my paint brush in Cadmium Yellow, to dabble outside the lines, and learn to play my own music.
The photo above can be found at: http://www.trishamclean.com/chakra/orangedragon.jpg
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
One of my dearest friends, Amy, left for Geneva today. She’ll be there for six months interning for the U.N. I am so proud of her and excited to hear about her adventures in a new place. Amy is someone who “paints her own canvas” as Gordon MacKenzie would say.
