Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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My Year of Hopefulness – Making the goal

Christa Avampato

“Do not turn back when you are just at the goal.” ~ Publilius Syrus, Latin writer of maxims

As often as we seek success, I have been noticing that some people are truly afraid of it. They will spend a lot of time building a goal and working toward it. Reaching a goal can be a frightening prospect. We see this with students who get increasingly nervous as they approach graduation and with professionals who inch toward retirement. What they do has become so much of who they are that they can’t imagine life after their goal.

With writers, these emotions play out in a strange form. Writers, when close to completing a piece of work will often procrastinate by starting another new piece of work that consumes them, leaving that first project undone. This is procrastination by distraction. There is a great risk of this happening if the main contributor is allowed to determine their own time line.

So what do we do if we see ourselves turning away from our goals just as those goals come into focus? Here are a few techniques to help drive to completion:

1.) Understand that there is always another goal out there. For writers, there will always be more material out there. For students, there is always more to learn. For professionals, there is always a new career opportunity, even in retirement.

2.) Remember that incredible high that comes from achieving a long sought-after goal. While it may be scary to approach it, there is also a tremendous sense of accomplishment and pride that comes from achieving goals. Don’t deny yourself that joy because of fear.

3.) Utilize a buddy. A brilliant friend of mine is delaying the completion of his PhD. He has some valid reasoning for taking as long as he is to complete the degree – the need to work full-time to support himself, for example. However, he is certainly putting off the completion of his degree by distracting himself with other interests. I give him a hard time about it every chance I get, and so do some of his other friends. He needs people to remind him where his sole focus needs to be.

4.) There is something to be said for self-control and willpower. Completing tasks is all a head game. It has to do with strong, conflicting emotions, and the key is to manage those emotions and get them to work in our favor. Fear and anxiety, if we use them properly, can give us a tremendous amount of energy. If channeled through meditation, yoga, and visualization, that energy can be used to work toward a goal instead of running away from it.

The photo above can be found at: http://pro.corbis.com/images/RF243246.jpg?size=572&uid={005D0CD4-98F3-4129-93D1-46B13233B07B}

Business Week, career, economy, entrepreneurship, Inc. Magaine, opportunity

NY Business Strategies Examiner.com: Positive Black Swans and Insurmountable Opportunity

Christa Avampato

I arrived home from work today to find a copy of Business Week in my mailbox with the cover story “Innovation, Interrupted” by Michael Mandel. Mr. Mandel can be a bit of a negative Nelly when it comes to the economy. One could argue that he’s not negative just unapologetically honest. Lately, he hasn’t spent too much time talking about the future. He’s mostly focused on the past as well as the here-and-now.

“Innovation, Interrupted” is no exception save for the last paragraph, which gave me pause and then made me smile. Mandel says, “positive Black Swans – unexpected events with huge positive consequences that in retrospect look inevitable…the U.S. could use a few positive Black Swans.” For a minute, I let my mind wonder to what those Black Swans might be. And then it became very clear — we, entrepreneurs, are those Black Swans.We are the ones Mr. Mandel is waiting for.

For the full article, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d5-Positive-Black-Swans-and-insurmountable-opportunity

business, entrepreneurship, Examiner

NY Business Strategies Examiner.com: 3 questions entrepreneurs need to answer

Christa Avampato

The American Express OPEN forum is a great resource for anyone with an entrepreneurial spirit. Today, Scott Belsky wrote a post describing three questions that every entrepreneur should answer. In the past five months that I’ve been meeting and interviewing entrepreneurs, I’ve noticed that they have the remarkable ability to question themselves in an honest, straight-forward way. The most successful ones know who they are – what they’re good at, what they enjoy, and the trade-offs they’re willing to make to bring their ideas to life.

Scott Belsky’s questions are a great start that will help those thinking about entrepreneurship to be honest with themselves about their potential new venture, whether it’s their own company or a new project at the company where they currently are.

For the full article, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d4-3-questions-that-entrepreneurs-need-to-answer

celebration, choices, family, friendship, relationships, Seth Godin, travel

My Year of Hopefulness – Boundaries

Christa Avampato

Seth Godin wrote a great post this morning about boundaries. It reminded me of the boxes that one of my leadership professors at Darden, Alec Horniman, talked about: the boxes we put other people into, the boxes we put ourselves into, and the boxes we allow others to put us into. We do this with our careers, relationships, friendships, hobbies, interests. We take on roles and keep them, and it’s tough to break the behavior patterns we develop in those roles. And we have a real knack for giving people roles in our lives, whether or not those are the roles they want.

To make sense of our lives and keep us from going crazy, boundaries might be necessary. The key is to make them flexible and adaptable. Seth puts it in perspective of a brand, and explains that the brand can be our own personal one or that of a company. He stresses that brand loyalists are much more forgiving than the holders of a brand give them credit for. We have to give ourselves permission to try new things that truly interest us. If we are authentic and sincere in our pursuit of something new, the people who loves us will help us get there.

I’ve never been one for being put into a category. I’ve always felt free to explore different careers and interests, and have made a concerted effort to bring a diverse group of people into my life. From the outside it might seem that I just can’t make up my mind about where to focus my time and effort. A recruiter once said to me, “seems like you’ve spent your whole life exploring.” This sounded like a positive thing to me — apparently he didn’t mean it to be positive!

In actuality I have made a very specific decision to follow my interests wherever they may lead. I’m not exploring because I’m lost; I’m exploring because I’m interested in making the most of my life. I want to be someone with a broad perspective, someone who loves traveling, and new experiences, and meeting new people. I want to make sure that when my time comes, I’ve lived as much life as I possibly could.

My close friends, family, and supporters have been very accepting of this choice. They’ve celebrated my patchwork life with me. With every new experience, they are there, cheering me on and sometimes my life has even inspired them to do something different that they previously didn’t think they do. It’s a personal passion to extend my boundaries and grow my comfort zone, and I’d like to help others do the same.

business, career, family, finance, friendship, nonprofit, Seth Godin

My Year of Hopefulness – A Matter of Compromise

Christa Avampato

Seth Godin wrote a great post this morning about compromise. In his usual style he started with the caveat, “If you sell crack to kindergarten students, no need to read this. Same thing if you donate all your belongings and income to the poorest and sickest in the slums and ghettos. The rest of us have compromised. We’re not profit-maximizing sociopaths, nor are we saints. We’re somewhere in between.”

The trouble is that the great majority of us are somewhere in between, though we haven’t thought much about where exactly our in between is, how we got there, and whether or not our in between is the right in between for us. To assess where we are and how we got there, we need to consider what our priorities are. That step will best inform our trade-off decisions, and those trade-off decisions set the stage for our optimal place in between.

My priorities:
1.) Time and energy for my friends and family
2.) Enough free time to write and have hobbies
3.) Financial independence that allows me to contribute to my savings, pay off my school loans, start a small side business, and live a good quality life in New York City

These priorities lead me to the following trade-offs:
1.) There are certain companies and careers that are all-consuming. Those are not the best places for me at this time in my life. I have to work at a place that appreciates balance.
2.) Because I have chosen to live in an expensive city and have a considerable amount of school loans, I have a certain minimum salary that I need to make. This salary requirements excludes certain careers and requires that I work full-time while I get my small side business started.

Where is my in between?
1.) When I first went to business school, I had the idea that I would immediately return to the nonprofit sector after graduation. As my school loans piled up and it became clear that I wanted to move to New York City for personal reasons, a return to the nonprofit sector grew very unlikely.
2.) Because I want to be part of a mission-based organization, I’ve found other ways to have a positive impact on my community: I volunteer regularly, went through a United Way training for future nonprofit board members, and donate to nonprofit organizations.

For my in between, I have certainly made trade-offs. While it might be my preference to work for a nonprofit full-time, there are a lot of benefits I’ve received in the for-profit sector that would not be possible at my level within a nonprofit. I have good balance between my personal and professional time. I have a generous vacation allowance, am getting good professional training, and great benefits. I’m also well-compensated which allows me to enjoy my life and help my family, two things that are very important to me.

One thing I didn’t count on while in graduate school is that many people are interested in doing well by doing good. The field of social entrepreneurship that combines the best of both the for-profit and nonprofit sectors has grown by leaps and bounds. So many people have made the trade-offs I’ve made, and a whole industry is springing up as a direct result of our common in between.

Considering these trade-offs that I’ve made brought a happy, unexpected consequence: it made me appreciate the choices I’ve made and it made me feel more empowered. In a time when we feel like so many facets of our lives are out of our control, this exercise can bring a sense of calm and purpose. The best part is that it can be done with a holistic approach to our lives, or we can focus on one specific area like career or relationships.

If we find that we aren’t happy with the result, it gives us a basis for an action plan to begin making some changes. While Seth Godin may have meant this exercise to be about compromise, it is also about happiness and accomplishment.

business, Examiner, technology, women

NY Business Strategies Examiner.com: Ursula Burns, CEO of Xerox

Christa Avampato

Something very historic happened recently in the world of business and the story did not get nearly enough press. Ursula Burns was named to become the CEO of Xerox on July 1, 2009. She is the first black woman to lead a large American corporation and the first woman of a large American company to succeed another woman (Anne Mulcahy.)

Several months ago, I heard Ursula Burns speak, and she so impressed me with her empathy, confidence, and fervent belief that we must support one another in the workplace. She is a remarkable example of someone who rose up to great heights through hard work and ambition. Only a few days after Barack Obama’s victory, she offered a perspective on adversity that has kept me looking up, even in these dark times.

For the full story, please visit:
http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d2-Ursula-Burns

The above image was taken and run by the Associated Press.

children, creativity, entrepreneurship, family, innovation

My Year of Hopefulness – Better is good enough

Christa Avampato

My friend, Lon, sent me an email today that made me consider the value and under-appreciation of incremental improvement.

“The future of America is not in the hands of GM, the government, or the military. It is in the hands of our innovative entrepreneurs. Most of them do “it” just a little bit different than what is out there now. They are not the Apple’s of the world. They are those that look for incremental improvement. Those incremental improvements have built America and will save it now from itself. I’m thinking … for the first time in my life, I am developing the resolve to make it happen.”

Consider how often people seek to be the next big thing rather than the next better thing. We give up on good in our quest for perfect, personally and professionally. We look for people to save us, to make things easier for us, to be our inspiration. It is time for all of us to realize that our greatest hope for improvements lie in slow, steady change for the better and the best source of that change stares at us every morning in the mirror.

Think about how much we could do if we recognized and nurtured the belief that we were empowered to improve every part of our lives, even if that improvement is small. Children don’t know the phrase “that’s just the way it is.” This dreaded idea is something that is drilled into us by other adults. Instead, children look at suboptimal situations and say, “why don’t we do this instead?”. They are natural-born innovators and change-makers. They always seek constant improvement.

Children are not perfectionists. That perfectionist streak is something we learn as adults. Children seek to make things better, whether by a little or a lot. They play and explore and iterate. They’re flexible and adaptable. They believe in the concepts of better and original and good effort. They’re kind to themselves and to others. Their first thoughts upon encountering a difficult situation are “why?” and then “why not?”

Lon is getting back to these beliefs, and we all need to follow his lead. Thinking like children may be the very thing that saves us from ourselves.

family, health, healthcare

My Year of Hopefulness – Total Knee Replacement

Christa Avampato

Today my mom got a new knee. She’s been struggling with intense pain for about a year. She finally couldn’t stand it anymore, we found a great surgeon, and she signed up for a total knee replacement. My step-father, brother, sister-in-law, and I were there to see her off to surgery. I turned back after we said our good-byes and watched as the very capable nursing staff wheeled her down the hall. There was something frightening about seeing my mom head through those double doors. I wanted to watch the surgery, like I’ve seen so many times on Grey’s Anatomy, but there was no gallery. So I was out in the waiting room with my family, just waiting.

There’s something disconcerting about watching our parents get older, something so hard about watching how we begin to take care of them and worry about them the way that they cared for and worried about us for so long. I couldn’t sleep much last night. I know that total knee replacement is a standard surgery. Over 400,000 Americans have them every year. But this one of the 400,000 was my mom and I only have 1 of her. And I was worried.

As it turns out the surgeon, Dr. Thompson, and the exceptional staff at Saint Francis Hospital took amazing care of her and she came through the surgery just fine. Better than fine. She woke up from the anesthesia smiling and asked the surgeon, “so how did it go?” That’s my mom – optimistic almost to the point of delusion. And in this instance, that optimism was the very best thing she could have.

I hung around with my mom until she got her dinner and I was sure she was settled. We were watching the evening news in her hospital room as Katie Couric described the details of GM’s bankruptcy filing. The government, meaning the tax payers, now own 70% of GM. Mom turned to me, smiling from ear to ear. “Christa, how great a day is this?! I got a new knee and I own General Motors.”

I laughed out loud. “That’s right, Mom. Today was a good day.”

books, entrepreneurship, Examiner, technology, writer, writing

NY Business Strategies Examiner.com: Interview with Bob Young, CEO of Lulu

Christa Avampato

As a writer, I am very interested in Lulu.com, a start-up that helps authors self-publish and promote their work. Gail Jordan, the Director of Publicity at Lulu, was kind enough to arrange an interview for me with Lulu’s CEO, Bob Young. Gail summed up Lulu’s mission very eloquently. “Lulu is a tremendous example of the entrepreneurship of our founder and CEO, Bob Young, as well as being a place where writers, who are often entrepreneurs themselves, are empowered to publish and profit from their work.” What an inspiring reason for being!

To read the interview, please visit:
http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m6d1-Interview-with-Bob-Young-CEO-of-Lulu

faith, New York City, religion

My Year of Hopefulness – One tiny step toward faith

Christa Avampato

“For where two or three are gathered in my name, there am I in the midst of them.” ~ Matthew 18:20

I stopped going to church a long time ago. I felt let down by organized religion, constrained and burdened by being called a sinner no matter how good I was. I found faith on my yoga mat, in nature, in people – no church-going required. Lately, I’ve felt the need to find a place where I can go to be only with my spirituality, to feel that I am close to something divine, a place big enough to store my troubles while I sort them out.

Tonight, I stopped by the Cathedral of Saint John the Divine because it’s beautiful and I like the way the choir sounds. I went to the 4:00 Evensong. They didn’t sound quite as good as they did during their rehearsal last week, though I still felt some kind of comfort being there with other people who were also there to listen to the music. I was able to pray and ask for help and strength for the coming week, and felt lighter when I left than when I entered.

Just outside the cathedral, the white peacock that lives on the grounds was strutting around the church green. I had previously only seen him from a distance. He’s beautiful, with a long, flowing tail, and a crown of slight feathers. I whistled a very soft whistle, and to my surprise he came running toward me.

A woman next to me, looking at the peacock, asked, “?Como se dice en ingles?”

I speak a tiny bit of Spanish and replied, “peacock.”

“!cómo extraño! En español, decimos pavo.” (How weird. In Spanish, we say “pavo”.)

I nodded, not knowing what else to say and a little embarrassed by my very limited Spanish vocabulary (which ironically I was working on just a few hours prior to my visit to the Cathedral.)

She continued, “Que la iglesia no es hermosa? Es como en el cielo existe.” (Isn’t the church beautiful? It’s like Heaven in there.)

I agreed with her, “Sí. Es como el cielo.”

I wondered how she knew what Heaven looked like. She seemed a little kooky and I was reminded of that show Touched by an Angel that I used to watch with my mom when I was a kid. The woman smiled and left me alone with the peacock.

I don’t know if this is the start of a new chapter of faith for me. I do know that it was nice to be in the presence of something larger than my own existence for a while, a place that gave me a small glimpse of what Heaven might be like.