Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
entrepreneurship, Examiner, technology, travel

NY Business Strategies Examiner: Interview with co-founder Airbnb, an innovative travel company a

Christa Avampato

Today’s post is an interview with Brian Chesky, one of the co-founders of Airbnb. I love this service and it’s been a clear whole in the travel market for years! The concept, like all elegant business solutions, is simple, straight-forward, and user-friendly.


How it works (from the Airbnb website): “Nice folks, folks like you, list their guest rooms, futons, and even couches on the site and set a price per night. Adventurous travelers looking for a place to stay can search the listings for an accomodation that’s just right. When they find a match, guests can book your room via credit card. You receive a notification to check out their profile, and decide if the guest is appropriate for your pad. When you accept a guest, contact information is exchanged, itineraries emailed, and the transaction is completed confirming the reservation.” Brilliant!

health, healthcare, wellness, yoga

My Year of Hopefulness – Urban Zen Foundation

Christa Avampato

NBC Nightly News has been running a series called “What Works”, a follow-on to their wildly successful series “Making a Difference”. Think of it as nothing but positive news to brighten up your days. Stories of ordinary people doing extraordinary things, mostly for the benefit of others.


Yesterday, the segment featured the work of Donna Karan with the Urban Zen Foundation. Urban Zen has developed the Urban Zen Integrative Therapy Program at Beth Israel Hospital that is providing supplemental care in the forms of yoga and meditation to people with cancer being treated at Beth Israel. It is a year long pilot program that started last fall. The project is being monitored closely to assess results of the integrated program. It could be a whole new paradigm in U.S. healthcare.

You have to hand it to Beth Israel Hospital. For decades now, many U.S. hospitals have paid little or no heed to the power of yoga as a method to help patients heal. Mumbo jumbo, hippy medicine full of nothing but sweetness and light – that won’t kill cancer. What we really need to do is burn and chemically treat those cancer cells and hope we don’t harm too many of the good cells in the process. I don’t doubt the ability of chemotherapy and radiation to treat cancer. They are powerful tools.

What I believe, and what the Urban Zen Institute believes, is that yoga is a powerful compliment to traditional medical treatment. They are not a replacement – but rather a helpful, potent supplement that can actually enhance the body’s ability to benefit from traditional cancer treatments. It couldn’t have been easy for Beth Israel to make the case that this program was worth almost $1B of investment dollars. They were willing to go out on a healthcare limb to run a true, valid, scientific test of yoga’s ability to treat cancer. It’s courageous.

With Beth Israel’s pilot, it seems that the tide may be turning in our country. Perhaps we are coming around to seeing things a different way when it comes to health and wellness. We might be on to a better path forward.
happiness, health, stress

My Year of Hopefulness – The Power of Compartmentalizing

Christa Avampato

You have to let it go. Breathe. Again. Breathe. This year I have really begun to appreciate the ability to compartmentalize the different areas of my life. It’s not a natural skill I have, though one I have developed over and over again with conscious effort. Some days I am better at it than others. Today, I did really well.


I have one area of my life that has been giving me trouble lately, lots of it. I’ve had to learn to let it go and focus on the other great parts of my life. It’s not easy. I’ll find myself walking along the street and it will rear it’s head again, forcing me to stop, breathe, and put it aside. It’s sort of like a bad penny or one of those crazy dreams you have repeatedly.

This exercise has shown me that I do have the discipline to keep negative events in one area of my life from spilling over into others. It’s not something that comes easily, and honestly, I used to be horrible at it. Dreadful, even. I was one of those people who would have 99 great things and 1 bad thing happen, and sure enough there I’d be at the end of day focusing on the 1 really bad thing as if the other 99 great things didn’t even happen or matter. I don’t suggest this method for living – actually, I highly discourage it. You’ll be miserable and unhappy, and quite frankly, the world has enough misery and unhappiness right now without you and me contributing any more.

So learn to breathe a little more deeply, do yoga, meditate, run, have a good laugh, and let it all go. You’ll be healthier and every other area of your life will thank you many times over.

business, change, economy, Examiner, fame

NY Business Strategies Examiner: Stories of the famous and fired who are now better off

Christa Avampato
In relation to my column yesterday, I read a story today about Harry S Truman. He ran a clothing that store that went bankrupt. After that bankruptcy, he made the jump to politics which led him to win the highest office in the land – when many naysayers said he could never win a Presidential election. I wondered if there were other people who were fired and now live a better life because of it, so I went to Google and did some poking around.

business, economy, Examiner, invention

NY Business Strategies Examiner: Layoffs as an opportunity to reinvent ourselves

Christa Avampato

“I have come to believe that job security is one of the worst things a person can have, especially early in their career. Getting fired gives you a chance to reinvent yourself. All of a sudden you have the whole world in front of you and you can now leap to a career that you may love more.” ~ Nolan Bushnell, Founder of Atari


commitment, community, community service

My Year of Hopefulness – Miami Gardens, FL

Christa Avampato

Tonight on NBC Nightly News, the featured the city of Miami Gardens, Florida on their “What Works” segment. Shirley Gibson, the woman who is responsible for its creation 6 years ago, isn’t one to take responsibility lightly. She was a police officer for 17 years, a small business owner for 15 years, and determined to help build a city that provided its residents, all 110,000 of them, with good quality services. Crime is down 22% and the city is now focusing heavily on improving education. Shirley Gibson is now running for Congress. Despite people who said Miami Gardens would never be because people in that area would never pay for services, residents agreed to double their property tax to improve the community.

Miami Gardens is a living, breathing example of what can happen in a community when people take pride in where they live. They ignored naysayers and refused to believe that they could never have a brighter tomorrow. They rose up together, putting their heart, hopes, and earnings on the line for one another. It’s an incredible testament to the power of organizing and a long-term vision. Miami Gardens prove that anything, and everything, is possible.
career, Examiner, happiness

NY Business Strategies Examiner.com: Getting Back to 9

Christa Avampato

Walter Murch, the Academy Award Winning film editor and sound designer of Apocalypse Now and The Godfather among other, gave his observations about film and life to the world through the book The Conversations: Walter Murch and the Art of Editing Film. In that book, there is a passage that was recently highlighted by Gretchen Rubin on her blog “The Happiness Project”.

In The Conversations, Murch says, “As I’ve gone through life, I’ve found that your chances for happiness are increased if you wind up doing something that is a reflection of what you loved most when you were somewhere between nine and eleven years old…At that age, you know enough of the world to have opinions about things, but you’re not old enough yet to be overly influenced by the crowd or by what other people are doing or what you think you ‘should’ be doing.”

To read the full article, please visit: http://www.examiner.com/examiner/x-2901-NY-Business-Strategies-Examiner~y2009m6d8-Getting-back-to-9

creativity, family, friendship, innovation

My Year of Hopefulness – Eye on the Prize

Christa Avampato

Over the weekend I was working on a new product idea – testing it out by telling friends, making a simple prototype in my apartment, and pulling together a business case for why this product fills an unmet market need. And in all my excitement and positive feedback, I got scared. Very scared. That little tiny voice of doubt was pumping up the volume.

We have to let this little voice in just enough to inform and strengthen our ideas, though not so much that it dampens our enthusiasm and creativity. This is a fine line and I don’t always do a great job of navigating it. I can get stressed by my doubt and nerves. And then I take a step back. I remember why a specific idea was so exciting to me to begin with. I’m also very lucky to have great friends and family members who always encourage me.

In these times, it is easy to let doubt get the better of us, to distract us and steal our energy. We have to keep our eyes focused firmly on the horizon ahead of us while being mindful of the experience we’ve lived through. This is no time for losing heart, and no time to let doubt undermine our potential.

China, dreams, economy, entrepreneurship, future, money, social entrepreneurship

My Year of Hopefulness – A $7 lunch and off-balance sheet assets

Christa Avampato

I’m working on some new product ideas especially for the Chinese consumer market and for some perspective I turned to my close friend, Allan, who was born and raised in Beijing. With his drive and intricate understanding of the markets, I am eventually handing all of my money over to him to manage, and if I ever need a board member, my first call is to him. Allan never agrees with me right off the bat about anything – he doesn’t give me an inch of wiggle room. Allan, in his characteristically curious way, questions me incessantly on detail after detail. And I am deeply grateful for that.

Today, our conversation flipped from Chinese vs. American culture (a favorite topic of ours) to the state of our jobs to future plans and then to social enterprise. While everyone on the planet is gushing about the promise and bright future of social enterprise, Allan is skeptical. Today he forced me to take him through the concept of social entrepreneurship, step by step. The financials, the motivation, the benefits, the short-comings, the operational challenges.

Allan took all this information in and to wrap up, he got to 1 more very simple question and 1 very simple conclusion. Allan’s last question: “Christa, are you okay with having a $7 lunch for the rest of your life as opposed to a $70 lunch like those guys on Wall Street?” My answer: “Yes, I’d prefer it that way.” Allan’s reply: “Good. Then you are a perfect candidate to be a social entrepreneur.” Allan’s conclusion: “Seems to me that there must be some off-balance sheet assets that must be accounted for.” How true that is!

For the rest of the afternoon, I thought about the role of off-balance sheet assets that we must consider in every aspect of our lives; how we spend our time and with whom, our happiness, the amount we laugh everyday, and our sense of purpose are all assets that are tough to value in dollars. And yet, they are critically important – I would argue far more important than our salaries (provided our salaries cover our basic needs). These “other” assets, the ones we can’t hold in the palm of our hand, are the stuff that make our lives worthwhile.

Allan and I trekked up to the castle that overlooks the Great Lawn in Central Park. I was grinning from ear to ear and Allan asked me, “What does that view mean to you?” I looked out at the people relaxing, smiling, and enjoying the simultaneously simple and complex act of being alive. A small oasis of hope in a city that is seeing its fair share of challenges. This view is off-balance sheet assets personified. And from that view, their value is very easy to see.

The photo is from Pbase.com/mikebny

business, entrepreneurship, ideas, ideation

NY Business Strategies Examiner.com: Breakthrough ideas

Christa Avampato

I’ve been thinking about a specific business challenge for quite some time. Running, walking, and travel seem to shake loose creative ideas for me. For some reason moving around, getting out into the world, brings solutions to the surface that I can’t always get by staying home.

For the full article, please visit: http://www.examiner.com/x-2901-NY-Business-Strategies-Examiner~y2009m6d6-Breakthrough-ideas