Author: Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
art, children, creativity, dogs, meditation, yoga

Beginning: 3 Way to Get Fresh Eyes

Christa Avampato

“To think creatively, we must be able to look afresh at what we normally take for granted.” ~ George Kneller

How many times have you caught yourself saying, aloud or to yourself, “well, that’s just the way it is”? It’s a dangerous phrase, though entirely understandable when we are in the throes of frustration or disappointment. I’ve made a career out of busting up that phrase and trying to help others banish it from their thought patterns. I’m all for getting inside a system and learning its inner workings, but once I learn a system the tinkering begins. I get a kick out of seeing how my re-arranging of the rules, no matter how long-standing those rules are, can improve a system.

If you’ve been in a system for a long-time, whether that system is a job, a relationship, the city where you live, it can be a challenge to find joy, to think creatively about any challenges, to make it feel new again. Here are 3 ways to take George Keller’s advice and freshen up your eyes and mind.

1.) Yoga and meditation. (You knew that was coming, right?) No yoga practice, class, or even posture is ever the same experience twice for teachers or students. There is always nuance. Our bodies are different every day – literally. Our rate of cell turnover is tremendous. Some scientific studies say that every month all of our cells – every single one – is entirely new. That means you’re physically a new person every month. And since a yoga and meditation practice often begins in the body, then those practices must be new every time. Embrace the change from your practice, and you’ll be able to embrace change in other areas of your life. That’s yoga’s whole purpose.

2.) Check out the world with a dog or a child. Their eyes are new every day, and their literal and figurative perspective, is very different from that of adults. They are open to the world in ways that we are entirely closed off. We have a lot to learn from them. My nieces, Lorelei and Aubree, and my dog, Phin, show me new ways of thinking whenever I’m with them.

3.) Take in some art. We’re blessed in New York City is have the most incredible art, music, and performance landscape in the world. There is art in some form for every taste. Artists are constantly reinvesting themselves. Their livelihood depends upon reinvention. Let them inspire you to do some reinvention of your own.

This blog is part of the 2011 WordPress Post Every Day Challenge.

This blog is also available as a podcast on Cinch and iTunes.

learning, writing

Beginning: A Little Practice Today Will Go A Long Way Tomorrow

Christa Avampato

A lot of people ask me how I can write every single day. “How can you possibly have time for that?” “Do you sleep?” “Is someone else ghostwriting for you?” “Did you quit your job?” These are actually questions people have asked me – most of them people I’ve never met. Those who know me, whether through this wonderful cyber bloggy world or in every day life already know the answers.

1.) We actually do have time to do things we really want to do.

2.) I used to battle with insomnia but yoga and meditation helped me get some shut eye. Now I sleep better than I have ever slept in my life.

3.) No, no one else writes this blog. I do love my guest posters, though, and they get full credit for their work.

4.) I still have a day job – gotta pay those student loans somehow. And I started my own business, Compass Yoga, on the side.

The trick of how to write every day? Practice. Not complicated. If you really want to write, then write. Even if it’s just for 10 minutes a day. Put fingers to keyboard, pen to notebook, crayon to paper. Use whatever medium you enjoy and crank. Some of it will be brilliant and a lot of it will be throw-away. That’s okay. You’re just practicing. And the beautiful thing about practice is that the more you do, the better you get. Almost 4 years ago when I started my daily writing journey I wrestled with every word. My delete button was worn out from overuse.

But here’s the thing – I kept going. And now, the words do flow more easily. I find inspiration for my writing everywhere. You will frequently find me scribbling in my moleskin book or typing some note into my phone to write about later. My practice writing and curating creative experiences has made me realize just how much more there is to write about and experience. And that’s what keeps me going.

This blog is part of the 2011 WordPress Post Every Day Challenge.

This blog is also available as a podcast on Cinch and iTunes.

art, dreams

Beginning: Shouting and Drawing Dreams on My New Computer Tablet

Christa Avampato

For Christmas, I bought myself a Wacom – a drawing tablet that attaches to my computer. Sort of like a high-tech Etch-A-Sketch. I have been wanting to do some art work that I can showcase online and this seemed like the best outlet for that. To the left here is my first real doodle – it depicts a dream I had a few weeks ago about standing at the very edge of a cliff and shouting out into a valley. And when I woke up, I felt like a tremendous release had occurred.

I was a little clumsy with the Wacom for the first month that I’ve been trying it out. I would draw a shape and then try to use the paint bucket icon to fill it in. It took me a while to realize that doesn’t work. I actually had to color in a shape myself, just like I would with a paintbrush. I laughed at myself. It’s been so long since I’ve created any visual art that I almost forgot how to do it. I really do need to be doing more art.

I tried to think of a way to write about the experience of my dream, of that release, but no words came to mind. The dream was so visual, that I felt a drawing, albeit not a very sophisticated one, would be a better reflection of it. So here it is – me on the edge, shouting dreams into a valley. My first doodle of the year – what do you think?

This blog is part of the 2011 WordPress Post Every Day Challenge.

yoga

Beginning: Yoga with My Eyes Closed At Pure Yoga with Marco Rojas

Christa Avampato

Last weekend I went to Marco Rojas’s yoga class at Pure Yoga. It’s listed as “Vinyasa 2” but it was nothing like any vinyasa class I’ve ever been to. We held poses for a LONG time, dug deep to explore them, and paused after each one to examine how it affected us. I had done all of the postures before, many times in fact, and yet each one felt new. Marco took us to the very edge of our physical practice to suspend our judgment and stop the chatter of our minds. And then he asked to stand on that edge with our eyes closed. We went through the entire class as if we had lost our sense of sight. We were breathless when he gave us the challenge.

How did Marco get this idea to ask us to close our eyes to raise the bar? He was on the top of his game, teaching at Yoga Works to classes filled with 70+ students. His ego was getting the best of him, and then a woman came to his class one day with a dog, a seeing eye dog. Instead of modifying for this woman, he made everyone else in the class modify and have her experience of yoga. He said it changed his teaching and his students forever. They could no longer look outside for a dristi, a focal point. They had to find their focus within. We all do.

If you look within your own heart, where does your focus lie?

This blog is also available as a podcast on Cinch and iTunes.

This blog is part of the 2011 WordPress Post Every Day Challenge.

creativity, entrepreneurship, teaching, yoga

Beginning: Yoga for Taxi Drivers

Christa Avampato

“We must use time creatively.” ~ Dr. Martin Luther King, Jr.

“Life’s most persistent and urgent question is, ‘What are you doing for others?’” ~ also from Dr. Martin Luther King, Jr.

My friend, Erica (of Yogoer fame), sent out a tweet over the weekend that highlighted an article in the Times that described a yoga class created expressly for New York City taxi drivers. Can you imagine a more stressed out group of people? They never know who’s getting into their cars, what those people are bringing into their cars, and they have to contend with the lunacy of New York City Streets. If anyone needs yoga for stress reduction and relaxation, it’s our city’s cab drivers.

That’s exactly the opportunity for goodness that entrepreneurial yoga instructor Andrew Vollo saw and brought to life. “Taxi Yoga” is his creation. He’s been running this class for 7 years and it has grown through his distribution of 3,000 fliers (mostly through a wide variety of houses of religion that the cab drivers attend) and several interviews in channels that cab drivers are likely to patronize. He refused to be discouraged by any naysayers or critics of his cause. He knew what the cab drivers needed because he used to be one himself.

Whether your life has yoga in it or not, Vollo’s story is nothing short of inspiring. Take a look around your world. What does the world need and how does that match what you have to give? There’s so much opportunity for us to be part of one another’s lives in helpful and magical ways. What’s your story? How are you giving to the world around you?

The image above depicts a scene from Vollo’s Monday night class for taxi drivers at LaGuardia Community College. It was taken by Michelle V. Agins.

This blog is also available as a podcast on Cinch and iTunes.

books, money, writing, yoga

Beginning: I’m a Penny Pincher on the Right Path

Christa Avampato

Last week I took a quiz from O Magazine and Suze Orman about my financial personality. I’ve been working on a book idea that combines yoga and personal finance so my brain is currently equally divided between the two disciplines, seeing so many connections and symmetries. The research for the book led me to this financial personality quiz. The result? 3 b’s and 3 e’s which makes me a I’m a penny-pincher on the right track – a person with miser tendencies who has hopes of financial liberation. The quiz is a few years old but the system holds true. I couldn’t have described by financial personality more succinctly.

On being a penny-pincher:
“You’re a penny-pincher. Being a penny-pincher doesn’t mean you’re poor; on the contrary, you probably have more than enough to live on. But you won’t spend your money; you hoard it because you are afraid to let it go—which means, in my opinion, that you are afraid of never having enough. This fear often comes from a very realistic place. Usually, people who are penny-pinchers grew up in families where either money or love was scarce; as a result, the kids grew up with fear and shame—two big obstacles to wealth. When you block the flow of money out, you also block the flow of money in. You need to open your clenched fist to receive—even if it’s one finger at a time.”

On being on the right track:
“You’re on the right track. Congratulations! You are creating a life where people come first, then money, then things. [For those who don’t know, this is Suze’s simple mantra on how to live life as well as how to make and spend money.] Either you grew up in a family that had a very healthy relationship with money or one that was so disrespectful of money that you refused to repeat its serious mistakes. Either way, you’ve learned to value who you are over what you have. You’re on the right road.”

On writing my book about yoga and personal finance:
In writing this book, I deal with my own hang-ups, memories, and fears about money. And there are many. Though I’m learning that they are all manageable and I’ve come so far in making peace with finance, and seeing as energy and a tool rather than a burden and chore to manage. Writing the book is helping in that process. And when it’s fully written, edited, and published, I hope it will help many others, too.

That’s the most wonderful thing about being a writer – we write to liberate ourselves, to throw off the chain of our own making and by the very act of putting our writing out into the world, we help others do the same. Writing is and always will be the most selfish and selfless act; a gift we give to ourselves as much as we give to others.

Take the quiz and let me know where you landed on the scale!

This blog is also available as a podcast on Cinch and iTunes.

This blog is part of the 2011 WordPress Post Every Day Challenge.

yoga

Beginning: Thoughts on the Conclusion of the 21-day Yoga Challenge with Yoga Journal

Christa Avampato


I’ve not historically been a huge fan of yoga by video. It seemed impersonal and cold to me as a student. Given the incredible experience I had being part of the Yoga Journal 21-day Yoga Challenge this year, my mind and heart have been changed. Through the videos, delivered by an expert team of amazing instructors, I felt my heart open wider, my hamstrings release further, and my sequences take on more creativity. The classes were every bit as good as most yoga classes I’ve taken in studios.

This experience also made me giddy when I think about all of the possibilities given the incredible enhancements now available in affordable video and the functionality of live chats and social media sharing. Now it’s possible to be with instructors we admire and respect and share our experience with others regardless of geographic location. We now have the ability to broadcast yoga effectively and cost-effectively rather than the traditional narrowcast paradigm of expensive studios. The wheels of my mind are turning, turning, turning…

If you took part in the challenge, too, how did it go? I’d love to hear about your experience. If you missed it, never fear – the videos are still available online here. Take a look and let me know what you think!

This blog is also available as a podcast on Cinch and iTunes.

teaching, yoga

Beginning: Compass Yoga Weekly Classes Are Underway

Christa Avampato

This blog is also available as a podcast on Cinch and iTunes.

On Saturday night I was talking to my friend, Allan, about the first weekly yoga class that I was teaching as part of Compass Yoga. Allan is very perceptive – he’s one of those friends who seems to instinctively know exactly the message I need exactly when I need it. “Maybe do less,” he said. “No need to tell them everything you know in one class.” Allan’s comment came out of the blue and I didn’t know I needed to hear that at that moment. As usual, he said just the right thing to wake me up to exactly why I was a bit nervous about the class. I was trying to do too much, so I planned at that moment to do less.

26 gorgeous souls made their way to Pearl Studios NYC for the first weekly Compass Yoga class. I couldn’t have been more honored to be with them and am looking forward to the next one already. It is really a dream for me to start my own classes, and I’m so excited for all of the learning that will come from this new experiment. It’s going to be an adventure, and by far my biggest, brightest new beginning of 2011.

All day I had some butterflies – the jitters that come from all new beginnings. Seeing so many friendly, familiar faces was an enormous help and I have to publicly thank Michael, Sara, Andrew, Brian, Sarah, Pavani, Ujwala, Vipin, Cari, Cindy, Jennilyn, and Erica for their in-person support. And to so many wonderful people who sent me emails, tweets, and good vibes across great distances – I certainly felt the good vibes coming through loud and clear!

The next class is next Sunday, February 6th at 6pm at Pearl Studios – check out the Meetup group or the Compass website for details. Come play!

dreams, teaching, yoga

Beginning: My Weekly Yoga Classes Begin Tonight at 6:00pm

Christa Avampato

This post is also available as a podcast on Cinch and iTunes.

Tonight I begin teaching my first independent weekly yoga class through Compass Yoga. We’ll get together for an hour at 6:00pm tonight at Pearl Studios NYC, 500 8th Ave (between 35th and 36th Streets). I hope you’ll be there to celebrate with us!

This dream of my own weekly class has been a long time coming. After I finished my yoga teacher certification at Sonic Yoga in May, I thought I’d hop onto the audition circuit of yoga studios, get on a sub list, and start teaching the early morning slots on weekdays when the studios needed a filler. As it turned out, the world had a different plan for me.

Class Scheduling
Because I work full-time and have a number of other commitments, I couldn’t even go to most of the auditions (that usually happen during the day, during the week), much less commit to sub for any class need the studios have. Because of my busy schedule, I have to teach my classes on my time. While this was an obstacle to going the traditional route for building a yoga teaching practice in New York, it was an obstacle I needed in order to find my truth in teaching.

Finding Space
Once I had decided that I’d try to build my own practice, I went hunting for a room. A beautiful space, available on Sunday evenings (my preferred teaching time), affordable, with no long-term contract required and the ability to cancel if need be with no penalty. And if they’d take my Amex card and allow me to cancel on very short notice, that would be even better. Centrally located please, with good subway access. I asked for the world and refused to settle. I needed the space for my students to be immaculate. Dozens of visits, phone calls, and emails later, and I found my way to beautiful Pearl Studios NYC. As soon as I saw the studio spaces, I knew I was right to be patient and persistent. You get what you settle for.

Marketing
Marketing the class has taken more time that building the class, especially since I’m on my own to do all of the marketing myself. Much thanks to my MBA from Darden and my work experience, I could create a full 360 degree marketing plan that takes a phased approach. Meetup has been a godsend and my amazing friends and family are helping me to spread the word. I’m more grateful for their support than I could possibly express.

Dreams
On this journey, one lesson became very apparent: we gets the dreams we reach for. I studied the market, put the marketing machine in motion, and dug down deep to find the message for my business that truly resonates with me in the hopes that its authenticity would resonate with others.

The Fun Starts Tonight
So tonight at 6pm, all of the pieces, all of the hard work, and all of that hopes come together to start these high-quality, affordable weekly yoga class. I couldn’t be more excited, and I’ve got some butterflies taking up residence in my tummy, too. This combo must mean I’m on the right path.

I hope to see you there! For more information on the classes, please visit the Meetup Page or the Compass Yoga website.

This blog is part of the 2011 WordPress Post Every Day Challenge.

books, free, goals

Beginning: My One Word Purpose

Christa Avampato

This blog post is also available as a podcast on Cinch and iTunes.

I just finished up Deepak Chopra’s latest book The Soul of Leadership: Unlocking Your Potential for Greatness. At the start of the book, he walks his readers through an exercise that will eventually lead to an individual’s purpose. Ideally, that purpose, or dharma, will be one word. At first, I was skeptical. Being a woman of many words, a fan of words, I didn’t believe I could get my great big beautiful life to fit in just one tiny word.

I love to be proven wrong because when that happens it literally blows my mind. In addition to being a woman of many words, I’m also a woman of strong convictions. That’s how I was raised – to have an opinion. And I just didn’t think that even the wisdom of Dr. Chopra was going to get my life into one word.

Dr. Chopra 1, Christa 0. Or rather, a win for both because he did help me get to a  one-word purpose, so focused, elegant, and simple that it had me skipping around my apartment. After all of my wandering, literally and figuratively, I found a single purpose of being, not doing. Awareness. I am here, on this Earth, in this body, at this time, to wake up. And help others do the same. Awareness is the purpose that underlies everything I do, wherever I am, and whoever I’m with.

I thought a one word purpose would be confining when in fact it is the most liberating thing in the world. I do feel unlocked and I do feel great. just as the book promises in its title. Just saying “awareness” actually helps me to release and let go. It doesn’t feel small at all. It actually feels expansive, like all of a sudden I found a way to take in the whole world without feeling overwhelmed by it.

Do you have a word that conveys your purpose? If not, grab a copy of The Soul of Leadership and take a spin through the exercise. It takes about 30 minutes. I can’t wait to hear what you find!

The image above can be here found here.

This blog is part of the 2011 WordPress Post Every Day Challenge.