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“If I create from the heart, nearly everything works; if from the head, almost nothing.” ~Marc Chagall
I love Marc Chagall’s windows. I remember walking through building after building in France to see and feel how much beautiful light filters through them. They aren’t something we look at; they are works that we experience. There is so much heart in each tiny space.
I thought about this quote of his as I put together the sequences for my upcoming yoga classes for Compass Yoga. I work with a loose structure when I create classes, starting with an energetic quality and an intention, and then growing from there. That way the poses fit together well and give students a more holistic experience. That’s the method I’ve seen work best for the students I teach. It feels like a more authentic way for me to give.
Sometimes when I begin building a new sequence, I can feel choked up, stuck, as if I have never done a yoga posture before. It’s a manifestation of a form of stage fright that I’ve heard some performers describe – right before they begin a song or a scene their minds go completely blank. When I was a performer, it used to happen to me all the time. It can be unnerving so when that happens I stop and breath and remember that this practice comes much more from the heart than the mind.
To create a class is to create a gift, and the process of its creation is something that makes me even more grateful than the actual end-product. I remember what a treasure it is to be here, on this mat, at this moment, building something for people that will bring them joy and peace and a brief time to self-nurture.
How does the process of creation work for you? When do you feel you’re really building from the heart?
The photo above depicts Chagall’s windows in the Reims Cathedral in Paris.
This blog is part of the 2011 WordPress Post Every Day Challenge.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
This post is available as a free podcast on Cinch and iTunes. 
