I’m really happy to have joined a new collective created by Climate Film Festival that’s bringing together sustainability professionals with filmmakers to raise the bar on and expand opportunities for climate storytelling. As someone who has one foot in each of these worlds, I’m so excited to be part of this new professional group and to help craft and fund these stories that drive action.
Yesterday I went to the Essex Market coffee hour for our first in-person event and attended an excellent panel about climate documentary making. As someone who studied how to use storytelling to drive more climate investment from family offices, I felt like I was in just the right place at just the right time because financing was a key part of the conversation. I heard a number of filmmakers talk about the challenge of finding financing for their climate films, especially with the current situation in D.C.
What filmmakers need to consider is that private funders don’t want to just fund a movie. They want to fund systemic change, especially when it comes to protecting and restoring the health of the planet. Filmmakers need to show how their films, and the platforms and supports they are building around their films, will get viewers to engage in creating meaningful change. That change needs to be measured and reported on.
Is that asking more from filmmakers? Yes. Is it asking them to be skilled business people, entrepreneurs, and community leaders on top of their filmmaking expertise and beyond the creation of the film? Yes. Isn’t making a movie already a Herculean task? Yes. Is that a challenge? Yes. It’s also today’s funding reality.
You aren’t just making a movie, not anymore. You’re building a movement, and that movement is what’s fundable with a movie being one cornerstone of many.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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Christa Avampato 