Art by CJ Bown of the Arcade in Central Park that hangs in my apartment
I’m under contract to write the third novel in my Emerson Page trilogy. I’ve struggled to find my footing with this one. I’ve written out over half a dozen concepts and nothing felt genuine. It all felt like a forced narrative. This has been going on for months.
I had a hunch that the book should begin in the Arcade near Central Park’s Bethesda Fountain. I wasn’t sure how or why, but that space has called to me for years. I have a huge photograph of it hanging in my apartment, and it’s one of my favorite pieces of art. For months I’ve been looking for interesting aspects of the arcade and the fountain, hoping to find some link to Emerson’s story. Nothing.
So I went back to the primary source—Greensward, the original plan for Central Park written by Olmsted and Vaux in 1858. Bethesda Fountain and Terrace, along with the Arcade, are considered the heart of the Park. Ralph Waldo Emerson’s essay Nature had an enormous influence on the design of Central Park. Both Olmsted and Vaux admired him. My protagonist, Emerson Page, is named after Emerson.
From there, I did more research on Emerson, Olmsted, and Vaux and found a number of links to the muses of Greek mythology who figure prominently in Emerson Page’s story. All the pieces I’d been struggling to find fell into place one by one and before I knew it, my outline of the third book was humming after so many false starts.
If you find yourself stuck in your writing, I highly encourage a detour into research and into primary sources. The answers to our present challenges often have roots in the past. Our job as writers is to uncover them and bring them into the light.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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