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creativity

Write every day: Sometimes the publisher finds you

This week I had an interesting turn of events: a publisher contacted me about the possibility of writing a new book. It’s a book I’ve been thinking about writing for a while so I already had a lot of thoughts about the topic and the book. It was one item on my very long to-do list of writing that shot to the top of the list because of this inquiry. The publisher asked me to pitch my idea for the book so I did and we’ll see what happens. Could be something. Could be nothing. It taught me a lot.

Many times, this is where the story ends and it may just seem like a wonderful stroke of luck to get an email like this from a publisher. It is and it isn’t. The serendipity springs from a lot of hard work over a very long time, much of it a labor of love. First, the book idea is based on my long career in product development that had had very high highs and very low lows. It’s also a result of my work as a writer (also with its peaks and valleys), and most recently in going back to graduate school (for the second time). The publisher’s note to me happened after they saw that I shared a post on LinkedIn with a relevant hashtag about some of my recent writing of a TV pilot script that was entirely unpaid and that I don’t even know will ever get off the ground.

This recent interaction taught me that we have to make our own luck, that we have to talk about the work we’re doing to find people who share our interests and passions. Many times, we talk into the void. Sometimes, that void ends and we find an audience. Working in secret and staying quiet about our work is a completely fine and personal decision. If we want our work to have impact, to inspire and reach other people, to build a better world, then sharing it (when we’re ready) is key. The creative world is weird. The publishing world is weird. Life and career is a wild ride, and I think it’s absolutely worth the price of admission.

Do you have a story about how sharing your work led to an unexpected opportunity? I’d love to hear it.

 

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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