What no one says often enough is that writing a book is more re-writing than it is anything else. It’s a continuous act of tearing down and dismantling what we’ve built. We ruthlessly eliminate the unnecessary so the necessary can speak.
It hurts to let go of words we worked hard to put onto a page. There’s no way around it. We have to do it.
My protagonist, Emerson Page, deserves the best, truest, and most honest version of her story that I can tell. That takes time, and my first instincts in her story are almost always wrong. And I’m not alone.
Any writer who tells you that the book just poured out of them like silk off a spool is kidding themselves. Writing and re-writing is a massive labor of love. If it were easy, everyone would write books all the time. We don’t do it because it’s easy. We do it because we must, because a story is so urgent and eager to be told that we must keep at it until it’s done, until it’s as good as we can possibly make it.
My role now, at this point in writing Emerson’s second book, is to be the chief deconstructionist, to literally pull back the sheen and write truly and deeply about what hurts, and then to heal that hurt with love and bravery and grace. To make every single word count.
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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