Today. I. Lived. Waterfalls. Volcanoes. Mountain hikes. Black sand beaches. Cliff walks. Hidden people homes. The North Atlantic. Beauty everywhere.
It marked my 9th Alive Day. 9 yrs ago I ran from an apt bldg fire & lost nearly everything. I almost didn’t make it. At the time, it was the worst day of my life. Now I see it as 1 of the best. That was the start of my journey toward wholeness & healing I didn’t think was possible.
If you told me then that 9 yrs later I’d be in Iceland, a country forged by fire, researching a 2nd book & living a life I never dared imagine, I wouldn’t have believed you. The journey was intense. I had to look at the ugliest parts of myself & not flinch.
I had to learn to stand in my light in my darkest hour. I couldn’t have done it without my wizard of a therapist. He gave me the map & walked beside me every step of the way. I stumbled a lot on that road, & every time I got up & kept going I grew stronger, braver, steadier.
It was in the falling down & getting back up that I learned. It’s how I rebuilt a life that was better than the one that burned away. That journey is the toughest one I’ve ever taken. It made me fearless. It gave me purpose. It showed me grace.
There’s no way I can ever say thank you enough for the gifts I’ve found along the way. All I can do is pay it fwd. That’s what I’ve done for 9 yrs. It’s what I’ll continue to do every day of every year I have left. And I’m grateful for the opportunity to do so.
So if you’re going through something dark that feels difficult to survive, just know you can. We are so much stronger than we think we are. I believe in us.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
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