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creativity

A Year of Yes: Going for broke

A couple of weeks ago, my friend, Ken, was telling me about his current project and how it came to be. Someone asked him what he needed to bring his vision to life, and he went for broke. He laid it all on the line, didn’t pull any punches, and went for it. I decided to follow his lead.

Last week I was scheduled to have a conversation that I was nervous about having. I wasn’t sure what to expect, what to ask, or what the outcome would be. I knew what I needed the outcome to be, but I really had no idea how to get there. I knew a lot of people were counting on me to come through for them; I wanted to do right by them. I tried to prepare for it, create a presentation, or at the very least get down a set of bullet points. I stared at my screen and then at a piece of paper, and drew a blank. I would have to go with the flow; I had no choice.

It went fine, better than fine, better than I could have imagined. In the moment, I was asked what I needed and I laid it out clearly, reasonably, and without hesitation. If you’re trying to prepare for something, and the preparation just won’t come, maybe that’s a sign that you don’t need any preparation. Maybe you already have all the words you need.

About Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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