Being a writer makes me a better product developer. The daily practice of writing across genres for the past 10 years has helped me understand the art of brevity, the science of engagement, and the power of inspiration. High-quality products and books, and the marketing and promotion behind them, convey their intrinsic value in simple, elegant terms. At the very heart of great writing and great products, there must live the ability for them to improve the quality of life for those who consume them. I am proud and honored to stand in the parallel worlds of product development and writing. Both acts of creativity are more than a career to me; they are a part of my soul. They are who I am.