“What are you going to do in New York?”
It’s a logical question when you move to a new city. My neat and tidy answer catches people off guard: love every minute of my life. Someone cracked me up yesterday when they responded, “No, really. What are you going to do here?” My answer stands.
I do have some more specific answers for more specific questions. For work? I’m looking at many avenues that bring together my passions and my talents. For love? I’m dating. For my writing? I’m promoting my first novel, writing the prequel chapter by chapter, writing my second novel that is the next in the series about Emerson Page, and pursuing freelance nonfiction writing. For fun? Phineas and I will be enjoying our long walks in the park. I’ll be spending time with my wonderful friends here, and making new ones. I’ll be at the theater, in the museums, listening to live music, creating art, and following every interest I have. I’m hoping to teach writing classes, mentor young people, and volunteer in my community. I’m going to try to learn to play a real song on the piano.
Anything can happen here in New York City, and it often does. While the city has a reputation for making people hard and tough, I think it’s much easier, and more enjoyable, to be a little soft. People can be gruff and self-absorbed. You have to stand up for yourself and then shrug it off. This city moves fast and carefully crafted plans have a way of disintegrating at the most inopportune times. Flexibility is key. If your dream today doesn’t work out, tomorrow you’ll have a new one. That long night of disappointment in-between is a tough thing to endure but you have to endure and persist and be determined to keep rising in spite of it all. New York is a tall order, and it’s the only one that really fits me.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
