“Thomas Mann was a prodigy of production. He wrote a page a day. He was one of the most prolific literary writers who ever lived.” ~ Annie Dillard, The Writing Life
I started reading Annie Dillard’s book The Writing Life by accident. I was reminded of it on Krista Tippett’s podcast On Being. She was interviewing Elizabeth Gilbert, who referred to the book as one of her forms of inspiration and guidance. I went to Amazon and hit “Buy with 1-click” by accident. It was a very happy accident because it gave me exactly the message I needed, the one I need just about 6 times a day: Christa, it’s all going to get done.
Emerson Page, the protagonist in my book, has taken a long time to tell me her story. We’re at about a year and a half into our adventure. She hides. She changes her mind. She only tells me her history in drips and drabs, because she is just learning all of it herself. Writing happens in a flood only once in a very great while. Even if you’re insanely talented or extremely lucky (or a combination of the two), writing is a lot like life. A page is a day, to be written and lived only one at a time. And that’s if you’re doing this full-time.
So now I’m closing in on making all my edits. I’m 80% of the way there. I’ll finish those out in the next couple of weeks. Then I’ll give it a read through in one sitting to correct grammar, spelling, and replace a word here or there. Then it’s on to writing query letters to contacts I’ve made over this nearly two-year journey and we’ll see what happens to me and Emerson. Maybe one agent out of 1,000 will send me back less than a form rejection note. Maybe a small press will show some interest. Maybe it’ll be deafening silence. As a writer, you’ve got to hope and work for the best and completely detach yourself from any idea of recognition or return.
I wrote Emerson’s story because I wanted to know it. I sat with her, and the many other characters surrounding her, for so many hours that I’ve lost count. She is never far from my mind, wherever I am, whoever I’m with, whatever I’m doing. She pops up, whispers something I can barely hear, and I follow her to listen, watch, learn, and get it all down. One word, one page, one day at a time.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
