creativity

Wonder: The music in you

Christa Avampato

heartbeat“And those who were seen dancing were thought to be insane by those who could not hear the music.” ~Friedrich Nietzsche

A lot of people tell me they wish they could meditate, but they just can’t sit there. They can’t be silent. And then I tell them they don’t have to be. They actually can’t be. There’s plenty of music in all of us to keep us company.

There is something amazing about tuning into the music inside of us. The beat of our hearts, the coursing of our blood through our veins, the rhythm of our footsteps, and even the whirring of our minds all carry music in them. When I sit down to meditate every day, that’s the music I hear. That’s my focus. And it can be yours, too. Sit back, relax, and enjoy the unique music that is you.

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Published by Christa Avampato

IN BRIEF Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership). I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place. THE DEEP DIVE My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them. DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions. ENVIRONMENTAL JOURNALISM & AUTHORSHIP As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild. LIVE EXPERIENCE & CIVIC STORYTELLING As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy. DOUBLE OR NOTHING MEDIA Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history: Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions. Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design. Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history. CONNECT Website & Production Hub: doubleornothingmedia.com and christaavampato.com Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/ Instagram & Threads: @christarosenyc Emerson Page Novels: emersonpagebook.wordpress.com/

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