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This just in: Every story needs failure

Image by Micky Wiswedel

Image by Micky Wiswedel

Every story needs failure, especially your own. We love an underdog. We love to know a character, real or fictional, who fights his or her way back to the light. And the further they fall and the steeper their climb, the better. Maybe right now you’re failing at something. Join the club. No matter what’s happening in our lives here’s what we can count on: at least one thing, no matter how small, isn’t the way we want it to be. That’s okay. Keep reaching. Keep pulling yourself up. You’re going to stumble. There will be some serious cuts and bruises along the way. Some so serious that you think you’ll never recover. But you will. You are so much braver, so much more resilient, than you think you are. You’ll only discover this when you’re truly being tested, so take the test. I promise you that someday, maybe long into the future, you’re going to get a summit and the view is going to be more than worth it.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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