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change, creative process, creativity, determination, work

This just in: The way forward

“I know you’re tired but come, this is the way.” ~Rumi

“I know you’re tired but come, this is the way.” ~Rumi

Invention, reinvention, and creation is a difficult, messy process. Change is tiring. Transformation wears us down. I’ve remade my life so many times, in so many places, through so many career paths, that I’ve almost lost count. I create a life, and then either it’s ripped away from me or I toss it away when I realize there’s no way to make it work going forward. And yes, it is tiring. Yes, sometimes I want to give up. Yes, it’s always hard to try again.

Luckily, I just can’t help myself. I like hard work and I have a real aversion to remaining stuck. I don’t wear hopeless or helpless well. I roll up my sleeves and get down in the weeds and make, again and again and again. That tenacity, that ambition, has been my savior all my life. It’s made my life, literally and figuratively. I want what I want, and honestly, nothing else is good enough unless of course, I stumble upon something that was better than what I imagined. And that happens a lot.

Rumi puts it perfectly. Yes, we do get tired but we can’t give in or give up. We have to keep going. Our way is right in front of us, and we are the only ones who can take it. When we feel depleted, we can find strength in others. We can ask for help. We can remind ourselves that on the other side of tired, there is a whole world waiting for us, and it’s exactly what’s meant for us.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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