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story, success

This just in: Successful doesn’t mean forever

The end.

The end.

“We are all stories in the end. Just make it a good one.” ~Steven Moffat, Doctor Who

A few weeks ago, Humans of New York (HONY) featured a woman who was recently divorced. Brandon, the creator of HONY asked her if she felt her marriage was successful and she said yes. She had several wonderful children with her ex-husband and for a long time they had a great life together. The final line really impacted me: “I don’t think something has to last forever to be successful.”

I’ve had a lot of endings find their way into my life in the last year, and many of them have made my heart heavy even if the endings were needed. This idea that things can end and still be things we point to as successful is really powerful for me. And not because every ending is a new beginning but because the ending itself is something that deserves celebration for its own sake. Endings teach us as much as beginnings and they deserve to be honored.

About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


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