action, adventure, creativity, passion

Inspired: Oprah on the work of finding your calling

Christa Avampato

“We’re all called. If you’re here breathing, you have a contribution to make to our human community. The real work of your life is to figure out your function—your part in the whole—as soon as possible, and then get about the business of fulfilling it as only you can.” ~ Oprah

Somewhere along the way our society decided it was best to be practical rather than passionate, that we had to be much more concerned with the path of least resistance rather that the path that made us feel alive. It became obsessed with back-up plans rather than making and following the plan that made us excited to get out of bed in the morning.

To hell with those ideas.

If all we ever are is practical, then what kind of world will we have? We’ll become a community of people who blindly follows, who buries their collective heads in the sand and does what they’re told. No thank you. I’d prefer not to. I’ll take the hard knocks and the tough lessons and the massive disappointments that sometimes must be faced in order to go out on the edge and see what I can actually do and make and see. The only work we need to do is find that thing that fills us up—body, mind, and spirit. That’s our calling. We all have one. The fun of life, and its meaning, is to find that calling, to pick it up and carry it forward. That’s why we’re here. That’s what I care most about: that you, me, and everyone else finds what they’re called to do and then makes it happen. That’s what the world needs.

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Published by Christa Avampato

IN BRIEF Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership). I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place. THE DEEP DIVE My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them. DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions. ENVIRONMENTAL JOURNALISM & AUTHORSHIP As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild. LIVE EXPERIENCE & CIVIC STORYTELLING As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy. DOUBLE OR NOTHING MEDIA Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history: Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions. Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design. Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history. CONNECT Website & Production Hub: doubleornothingmedia.com and christaavampato.com Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/ Instagram & Threads: @christarosenyc Emerson Page Novels: emersonpagebook.wordpress.com/

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