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Inspired: Why I Decided to Stop Consulting

“If you don’t build your dream, someone else will hire you to help them build theirs.” ― Dhirubhai Ambani, Against All Odds: A Story of Courage, Perseverance and Hope

I’ve decided to stop consulting. When I left my corporate job at American Express over 2 years ago, I started my consulting firm, Chasing Down the Muse, to provide my business know-how to help nonprofits and for-profit companies build a better world and to formalize my freelance writing and yoga teaching. The writing and teaching has been phenomenal. The consulting has been a mixed bag. Increasingly, I grew frustrated because I spent most of my time working on my clients’ dreams and not my own.

After much deliberation, I’m pivoting. I’ve decided to complete my consulting work with my current clients and to not take on any additional ones. I did well financially as a consultant, but it’s not the best use of my passions. (For the record, I think consulting is a fine gig; it’s just not the right one for me.) I will continue and expand my freelance writing, content development, voice over work, and teaching. I also plan to continue to advise, partner with, and invest in young businesses.

This pivot is scary, though I’ve learned that the best way to overcome any fear is to do exactly the thing that frightens me. Once we do what frightens us, we’re free from the fear. The best thing I’ve done in the past two years is write, direct, and produce my play, Sing After Storms, at New York City’s Thespis Theater Festival. It reminded me how much I love taking an original idea from concept to launch with a creative, collaborative group of people. I want to get back to this kind of work full-time so I’m taking the leap again and going after exactly the career I want, fear and all!

In the coming days, I’ll be writing about and ramping up each of my new projects. I can’t wait to share the details with you. Are you taking a big leap, too? I’d love to hear about it, and support it!


About Christa Avampato

I make a living in business and I make a life as a writer, artist, and yogi. I use my business and storytelling skills to build a better world. My first novel, Emerson Page and Where the Light Enters, will be published in the Fall of 2017 by Thumbkin Prints, a children's and YA imprint of Possibilities Publishing Co. My creative career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, and financial services. In every experience, I have used my sense of and respect for elegant design to develop meaningful products, services, program, and events to help people live happier, healthier lives. A recovering multi-tasker, I am a proud alum of UPenn (BA) and the Darden School at UVA (MBA). When not in front of my Mac, I’m on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I am proud to New York City my home, and I've been called the happiest New Yorker by friends and strangers alike. They're right. Follow my adventures on Twitter at and Instagram at


One thought on “Inspired: Why I Decided to Stop Consulting

  1. I did and sometimes I think I made a mistake doing so, but most of the time, I’m glad I did because it took me a while to realize that this is what I really need and besides, we need to do the things we love the most, right? I also believe that the dreams we have are the scariest things on earth, which is why it sounds even more exciting taking the big leap!


    Posted by planetmallows | August 6, 2014, 2:32 am

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