“If you don’t build your dream, someone else will hire you to help them build theirs.” ― Dhirubhai Ambani, Against All Odds: A Story of Courage, Perseverance and Hope
I’ve decided to stop consulting. When I left my corporate job at American Express over 2 years ago, I started my consulting firm, Chasing Down the Muse, to provide my business know-how to help nonprofits and for-profit companies build a better world and to formalize my freelance writing and yoga teaching. The writing and teaching has been phenomenal. The consulting has been a mixed bag. Increasingly, I grew frustrated because I spent most of my time working on my clients’ dreams and not my own.
After much deliberation, I’m pivoting. I’ve decided to complete my consulting work with my current clients and to not take on any additional ones. I did well financially as a consultant, but it’s not the best use of my passions. (For the record, I think consulting is a fine gig; it’s just not the right one for me.) I will continue and expand my freelance writing, content development, voice over work, and teaching. I also plan to continue to advise, partner with, and invest in young businesses.
This pivot is scary, though I’ve learned that the best way to overcome any fear is to do exactly the thing that frightens me. Once we do what frightens us, we’re free from the fear. The best thing I’ve done in the past two years is write, direct, and produce my play, Sing After Storms, at New York City’s Thespis Theater Festival. It reminded me how much I love taking an original idea from concept to launch with a creative, collaborative group of people. I want to get back to this kind of work full-time so I’m taking the leap again and going after exactly the career I want, fear and all!
In the coming days, I’ll be writing about and ramping up each of my new projects. I can’t wait to share the details with you. Are you taking a big leap, too? I’d love to hear about it, and support it!
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“If you don’t build your dream, someone else will hire you to help them build theirs.” ― Dhirubhai Ambani, Against All Odds: A Story of Courage, Perseverance and Hope
I did and sometimes I think I made a mistake doing so, but most of the time, I’m glad I did because it took me a while to realize that this is what I really need and besides, we need to do the things we love the most, right? I also believe that the dreams we have are the scariest things on earth, which is why it sounds even more exciting taking the big leap!
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