A few weeks ago, I watched an interview with Bryan Cranston of Breaking Bad fame. When he first started out, he met a lot of people who said they were giving their creative dream a shot for a year. If they didn’t have any success in a year, then they would pack up and go home. “That was amazing to me,” he said. “It takes so much longer than a year to realize a dream.”
This is exactly the reason I’m working on a new book, Your Second Step. You’ve taken your first step – you’ve identified your dream and you’ve started working on it – maybe part-time, maybe full-time. Maybe you haven’t seen the success you’d hoped for in the timeline you planned. So should you pack it in? Should you start to work on something else and come back to it later? In other words, should you hedge your bets?
Put aside any disappointment. Go back to the dream itself. Does it still matter to you? If the answer is yes, then don’t hedge and don’t give up. Commit. Double down. Invest more time and more energy, not less. Be Yoda. Don’t try. Do. And keep doing. Don’t back down now. You’re closer to your dream than you think.
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
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3 thoughts on “Beautiful: Don’t Hedge. Commit. Be Yoda.”
“Don’t try. Do. And keep doing.” – Very inspiring!
Christa Avampato 
“Don’t try. Do. And keep doing.” – Very inspiring!
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Thanks so much. I’m glad it helped!
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