About 10 years ago, my sister, Weez, had a difficult health issue. (Don’t worry – she is completely healed, healthy, and sassy now.) In those scary days, her doctor said something that has always struck me as quite possibly the best thing that any doctor has ever said to anyone facing an illness. “I don’t fish. I don’t play golf. I am a doctor. This is my hobby. It’s all I do.” For all the talk about balance between work and life, this doctor’s maniacal focus on his work was exactly what my sister needed to hear.
Rather than building careers that we need a break from, that wear us out and deplete us to the point that a vacation is the only remedy, what if we find a way to build careers that build us up and give us energy? What if we all had careers that mattered so much to us that a separation between work and life was unnecessary, unwanted?
I know this may sound like la-la land to some people. It certainly did to me a few years ago, though now this is exactly the career I have. I wake up every day and write. What I used to do as a hobby on the side is now my focus. I write early in the morning and late into the night. I shut it down when my eyes grow tired or when Phineas lets me know it’s time for his late evening walk before he puts himself to bed, whichever comes first. I work a lot of hours, every day, and I don’t mind at all because I work at the craft that helped me build a life I love, no balancing act required.
I want you to know it’s possible. Even if you have a lot of difficulties, even if all you’ve known is difficulties, it can happen. The only reason I can say this with such confidence is because I came from very tough circumstances. Every step on this journey was tough and took a great deal of effort, and that’s okay. I wanted this enough to work hard for it. It takes planning, patience, time, and passion. I have to commit every day to this path, and it’s still not easy. It is always worth it. Every day, I wrap it up and say thank you because I know just how amazing it is to finally be right here, in this place, doing exactly what I love. I’m a writer, a working writer, exactly what I always wanted to be.
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
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