business, social media, social media creation

My Social Media Strategy: 9 Ways That I Use Twitter

Christa Avampato
From Pinterest
From Pinterest

Twitter is one of my favorite social media channels. You can find me at @christanyc. I use it in a number of ways personally and professionally.

1.) Connect, connect, connect
Twitter has liberated connections. If someone is on Twitter, they want to be found. With a simple @(their Twitter handle), you can reach someone to ask a question, give a shout out, or tell them about something you think they’d find interesting. By connecting, I’ve turned Twitter contacts into offline friends, mentors, and business partners. On a personal note, I’ve even dated a few great guys that I initially met via tweets.

2.) Learn and stay up-to-date with breaking news
Twitter is a great source of information. People constantly post interesting links and breaking news is now often first reported on Twitter rather than major news outlets. If you are an information junkie, Twitter is the place for you to indulge.

3.) Share
The flip side of learning is of course sharing out things that matters to you. I often tweet about charities I support, products I love, people who inspire me, and places I’ve been that deliver great experiences.

4.) Find your pack
This is a big one for me. Twitter is a wonderful place to find people who care about the same things you care about. You can find them and they can find you based upon hashtags, keyword searches, and common followers.

5.) Promote
Because I talk about my professional projects via Twitter, people who are interested in the same kind of work can connect directly with me about it.

6.) Get help
I often ask questions on Twitter when I need help with something – advice, referral, or general curiosity. My favorite Twitter help story is about JetBlue. I was in Florida visiting my family and my flight was cancelled due to a snow storm. I couldn’t get through to Jet Blue customer service on the phone so I tweeted them. I had a new flight booked in under three minutes – confirmation number and all.

7.) Live tweeting and Twitter chats
When I’m at an event – often a conference – I tweet interesting tidbits, soundbites, pictures, and links live from the event. This lets people who aren’t at the event get a chance to experience it and helps me to connect with people who are also at the event. Twitter chats are conversations around a specific theme with a wide range of people moderated by a single individual. Both live tweeting and Twitter chats can be discovered by their hashtags.

8.) Prospective work
I monitor my Twitter account closely for followers and people who favorite or retweet my tweets. I’ll often reach out via a direct message, follow-up tweet, or write to them via the email addresses on their websites. This has helped me discover great professional partnerships that I wouldn’t have otherwise been able to make. I recently did this after Advertising Week. I sent out about a dozen follow-up messages to people whom I had interacted with on Twitter in some way related to the event. I got a reply from almost everyone and a number of them led to meetings that may turn into collaborative projects.

9.) Sales, giveaways, and exclusive invitations
I’ve done a few different giveaways via my Twitter account. A lot of brands do this as well. If you have a brand that you love, check them out on Twitter. Many brands offer all kinds of exclusive opportunities that you can only get on Twitter.

As you can see it pays, literally and figuratively, to be on Twitter personally and professionally. In addition to my personal Twitter handle, I also manage the Twitter accounts for @CompassYoga and @OneFineYogi. Those accounts are less active than my personal account, though I use the same types of strategies for them.

Are you on Twitter? How have you made it work for you?

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Published by Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

2 thoughts on “My Social Media Strategy: 9 Ways That I Use Twitter”

  1. Because I run a business that is just shy of two years old, my focus is still on getting exposure and drilling my company’s name into customers’ heads. I utilize twitter for this specifically–as you mentioned, I use the @name feature and interact with larger companies (such as my lens maker for my camera). If they like a tweet and favorite it (which they did), my company name is now visible to an additional 10,000 people following the lens maker. More traffic to me as people wonder, “Who is Cinderhawk Creative and why did Tamron just favorite their tweet? I better check them out!”

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  2. Twitter is a popular social media website and is extensively used by people who are into social media marketing. These 9 tips give people an idea of how to make optimum use of Twitter for social media marketing.

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