“How dare you settle for less when the world has made it so easy for you to be remarkable?” ~ Seth Godin
I’m about half way through my series of posts on my social media strategy. Yesterday I came across this quote by Seth Godin and it crystalized for me why it’s so important for us to use social technologies. Several years ago, it was impossible to put our experiences, points of view, and concerns out into the world. Connections to individuals whom we admire were difficult to make and difficult to maintain. There was a lot of knowledge pent up inside of people’s heads and hearts. Social media has liberated information, connections, and our ability to share what we know and how we feel. It’s democratized information on an incredible scale. It’s a gift.
You are remarkable and unique. You are living a life that no has lived before and no one will ever live again. And that life is worthy of contemplation and consideration. You have a contribution to make, a gift to give, with your point of view. The world needs your perspective. Social media gives you a way to broadcast it to anyone and everyone. Yours is a voice that needs to be heard; social media is your microphone for your message.
This is why these tools are so important and why your participation is crucial. This world has a lot of large-scale problems that need attention, that need massive amounts of brain power, care, concern, and action. Social media is one way to rally us together, to help us unite our energies so that we leave this planet a bit better than the way we found it. That’s the mission for all of us – to let our light shine, collectively and individually. Are you on board?
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
2 thoughts on “Beautiful: Social Media Makes It Easy for You to Be Remarkable”
Count me in! 🙂
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Hooray!
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