business, Facebook, social media, social media creation

My Social Media Strategy: How I Use Facebook

Christa Avampato

Facebook iconIn additional to my personal Facebook page, I also have Facebook pages for Compass Yoga and One Fine Yogi. It took me a long time to decide if this was a good idea. I wasn’t immediately convinced that brands could do something valuable with Facebook though eventually I came around to seeing the power of it for brands.

Compass Yoga Facebook Page
The Compass Facebook page includes inspirational images (and some with humor!), quick snapshots of yoga philosophy, links to our recent blog posts, updates on classes, event notifications, and gives students and supporters a way to connect with us quickly and easily to ask questions, give feedback, and make recommendations. I’d also love to encourage more fans to use it to interact with one another – we’re working on that piece. I used to put together a regular e-newsletter but I’ve decided to put more time into Compass Yoga’s Facebook page for several reasons:

1.) Facebook provides a two-way communication channels and is more dynamic. An e-newsletter is a one way communication tool that’s sent once in a while and many times goes unopened. By industry standards, if 20% of your subscribers open your e-newsletter, you are doing really well. Compass has always had 40%+, but that means that 60% of people never read it.
2.) Facebook gives us a way to connect people to one another. An e-newsletter just gives people a way to connect to us.
3.) The new Google inbox has all but killed email marketing. Many people have given up on email altogether in favor of social media. I will admit that I’m beginning to lean this way as well.
4.) E-newsletters are also difficult to share (meaning even when you click the share button, very few people ever open those shares) and time-consuming to create. A Facebook post is highly shareable and visible by a wide audience.

If you love yoga, or you’re just curious about it, I hope you’ll join us on the Compass Yoga Facebook Page: https://www.facebook.com/CompassYoga

One Fine Yogi Facebook Page
For a few months, I’ve been working on ideas and designs for One Fine Yogi, a line of yoga-inspired products in a few different categories. I’m still getting my head wrapped around this concept, and sorting through how I’d like it to take shape. Profits from the product sales will support Compass Yoga. While I figure out the direction for the product line, I post inspirational messages and images on the One Fine Yogi Facebook Page. If you need a boost in your day, I’d love to have you become a fan of the page: https://www.facebook.com/onefineyogi.

Facebook has been a great way to inspire people off the mat and to connect with supporters directly on a daily basis. It also helps people know that Compass Yoga and One Fine Yogi are run by real people who care about their health and well-being.

How do you use Facebook as part of your online presence and strategy? 

Tomorrow, I’ll chat about Twitter – one of the social media channels I use most frequently.

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Published by Christa Avampato

The short of it: Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day. The long of it: My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events. While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series. A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist. My company: I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media: • I craft products, programs, and projects that make a difference; • I build the business plans that make what I craft financially sustainable; • I tell the stories that matter about the people, places, and products that inspire me. Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.

1 thought on “My Social Media Strategy: How I Use Facebook”

  1. Every one seems to want to know how to make their social media strategy a success. Here you get this information from someone who has already created a successful strategy for the popular social media Facebook.

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I'd love to know what you think of this post! Please leave a reply and I'll get back to you in a jiffy! ~ CRA

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