In additional to my personal Facebook page, I also have Facebook pages for Compass Yoga and One Fine Yogi. It took me a long time to decide if this was a good idea. I wasn’t immediately convinced that brands could do something valuable with Facebook though eventually I came around to seeing the power of it for brands.
Compass Yoga Facebook Page
The Compass Facebook page includes inspirational images (and some with humor!), quick snapshots of yoga philosophy, links to our recent blog posts, updates on classes, event notifications, and gives students and supporters a way to connect with us quickly and easily to ask questions, give feedback, and make recommendations. I’d also love to encourage more fans to use it to interact with one another – we’re working on that piece. I used to put together a regular e-newsletter but I’ve decided to put more time into Compass Yoga’s Facebook page for several reasons:
1.) Facebook provides a two-way communication channels and is more dynamic. An e-newsletter is a one way communication tool that’s sent once in a while and many times goes unopened. By industry standards, if 20% of your subscribers open your e-newsletter, you are doing really well. Compass has always had 40%+, but that means that 60% of people never read it.
2.) Facebook gives us a way to connect people to one another. An e-newsletter just gives people a way to connect to us.
3.) The new Google inbox has all but killed email marketing. Many people have given up on email altogether in favor of social media. I will admit that I’m beginning to lean this way as well.
4.) E-newsletters are also difficult to share (meaning even when you click the share button, very few people ever open those shares) and time-consuming to create. A Facebook post is highly shareable and visible by a wide audience.
If you love yoga, or you’re just curious about it, I hope you’ll join us on the Compass Yoga Facebook Page: https://www.facebook.com/CompassYoga
One Fine Yogi Facebook Page
For a few months, I’ve been working on ideas and designs for One Fine Yogi, a line of yoga-inspired products in a few different categories. I’m still getting my head wrapped around this concept, and sorting through how I’d like it to take shape. Profits from the product sales will support Compass Yoga. While I figure out the direction for the product line, I post inspirational messages and images on the One Fine Yogi Facebook Page. If you need a boost in your day, I’d love to have you become a fan of the page: https://www.facebook.com/onefineyogi.
Facebook has been a great way to inspire people off the mat and to connect with supporters directly on a daily basis. It also helps people know that Compass Yoga and One Fine Yogi are run by real people who care about their health and well-being.
How do you use Facebook as part of your online presence and strategy?
Tomorrow, I’ll chat about Twitter – one of the social media channels I use most frequently.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
In additional to my personal Facebook page, I also have Facebook pages for Compass Yoga and One Fine Yogi. It took me a long time to decide if this was a good idea. I wasn’t immediately convinced that brands could do something valuable with Facebook though eventually I came around to seeing the power of it for brands.
Every one seems to want to know how to make their social media strategy a success. Here you get this information from someone who has already created a successful strategy for the popular social media Facebook.
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