What gets measured gets done. I think about this idea every day as I run my business. Authors Alistair Kroll and Ben Yoskovitz wrote Lean Analytics to help entrepreneurs and intrapreneurs from companies and organizations of all shapes, sizes, and persuasions to answer the following questions:
1.) What data is important to my work?
2.) Why is it important?
3.) How do I measure it?
4.) What do I do with the results?
In addition to this straight-shooting advice, it’s also chock-full of case studies and interviews, as well as thought-provoking graphics that will have us digging deep into the questions of life, happiness, and the meaning of worthwhile work. It provides readers with a set of exercises to help you ask the right questions of yourself and your team and get to the answers as quickly as possible. My favorite exercise is a one page business plan template that takes 20 minutes. It’s turnkey resources like this that make this book priceless for everyone who desires to build anything of value. It’s useful on a holistic basis, and also for individual projects and teams.
Throughout the book, you’ll find key takeaways clearly highlighted and embedded within the relevant text. Lean Analytics packs a powerful punch of information. These key takeaways keep readers focused and on-track so that the information is highly relevant and immediately useful rather than overwhelming.
Another key feature that so few books have is a section that helps readers figure out the stage of their business or project. Then it goes further by giving us litmus tests to make sure we’ve assessed the situation fairly, are working on the right problems, and measuring our progress accurately. If your business builds a product or service, this book is priceless – it takes you through the discovery, development, build, and testing processes in an approachable, step-by-step manner.
Owning a copy of Lean Analytics is like having a management consultant / cheerleader / truth sayer right by your side every step of the way. Get it and use it well.