Last week I read a reprint of an article from frog design that originally ran in Fortune. It nailed a tiny pet peeve of mine in the world of creativity. Companies and individuals often trumpet themselves as innovative, out-of-the-box, creative thinking “idea people”. It sticks in my craw a bit because there is nothing remarkable about having creative ideas. We all have them. ALL of us. What I think is rare, and much more extraordinary and ultimately valuable, is to be a person of conviction, to be someone who believes so much in a creative idea that she is willing to do whatever it takes to bring it to life and share it with others.
Creative folks get a bad wrap, too-often characterized as lazy, unfocused, and spacey. The most successful creatives I know – meaning their ideas are out in the world and people are benefiting from them – are nothing of the sort. They make a plan and drive to completion. They work hard, have laser-beam focus, and an unbelievable degree of attention. When I’m in their presence, they are there with me 100%. They’re present, aware, and relaxed even under great pressure. Those types of people are the ones I hold up and say, “Yes, that’s it! That’s creative living at its very best.” Conviction is required.
Creative ideas are all well and good. I want something more. I want more creative ideas out of our heads and onto the page, screen, canvas, pottery wheel, and stage. We don’t need permission, a business plan, or even funding to take action. We will figure it out as we go. So much creation is free or close to it thanks to the ludicrous amount of open-source tools that are literally at our fingers. Our only barrier is us.
Creative ideas stuffed into someone’s mind without an outlet for expression are just clutter. And quite frankly, it’s selfish to keep our ideas to ourselves. If ever the world needed more creative doers to fix the complete wreck we’re making of this world on every level, now is the time. Act, act, act!
Published by Christa Avampato
The short of it:
Writer. Health, education, and art advocate. Theater and film producer. Visual artist. Product geek. Proud alumnae of the University of Pennsylvania (BA) and the Darden School of Business at the University of Virginia (MBA). Inspired by ancient wisdom & modern tech. Proliferator of goodness. Opener of doors. Friend to animals. Fan of creative work in all its wondrous forms. I use my business skills to create passion projects that build a better world. I’ve been called the happiest New Yorker, and I try hard to live up to that title every day.
The long of it:
My career has stretched across Capitol Hill, Broadway theatre, education, nonprofit fundraising, health and wellness, and Fortune 500 companies in retail, media, entertainment, technology, and financial services. I’ve been a product developer and product manager, theater manager, strategic consultant, marketer, voice over artist, , teacher, and fundraiser. I use my business and storytelling to support and sustain passion projects that build a better world. In every experience, I’ve used my sense of and respect for elegant design to develop meaningful products, services, programs, and events.
While building a business career, I also built a strong portfolio as a journalist, novelist, freelance writer, interviewer, presenter, and public speaker. My writing has appeared in The Washington Post, The Huffington Post, PBS.org, Boston.com, Royal Media Partners publications, and The Motley Fool on a wide range of topics including business, technology, science, health, education, culture, and lifestyle. I have also been an invited speaker at SXSW, Teach for America, Avon headquarters, Games for Change, NYU, Columbia University, Hunter College, and the Alzheimer’s Foundation of America. The first book in my young adult book series, Emerson Page and Where the Light Enters, was acquired by a publisher and launched in November 2017. I’m currently working on the second book in the series.
A recovering multi-tasker, I’m equally at home in front of my Mac, on my yoga mat, walking my rescue dog, Phineas, traveling with a purpose, or practicing the high-art of people watching. I also cut up small bits of paper and put them back together as a collage artist.
My company:
I’m bringing together all of my business and creative career paths as the Founder of Double or Nothing Media:
• I craft products, programs, and projects that make a difference;
• I build the business plans that make what I craft financially sustainable;
• I tell the stories that matter about the people, places, and products that inspire me.
Follow my adventures on Twitter at https://twitter.com/christanyc and Instagram at https://instagram.com/christarosenyc.
View all posts by Christa Avampato
Last week I read a reprint of an article from frog design that originally ran in Fortune. It nailed a tiny pet peeve of mine in the world of creativity. Companies and individuals often trumpet themselves as innovative, out-of-the-box, creative thinking “idea people”. It sticks in my craw a bit because there is nothing remarkable about having creative ideas. We all have them. ALL of us. What I think is rare, and much more extraordinary and ultimately valuable, is to be a person of conviction, to be someone who believes so much in a creative idea that she is willing to do whatever it takes to bring it to life and share it with others.
Christa Avampato 
Absolutely! We need the conviction in what we should, need to, and must do. The difference in life is those who move their creativity to full activity. Let’s go act!
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Thanks, Jon. I’m with you. The world needs us so we better get going!
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I work in a variety of fields running from engineering-focused to business focused to the artistic, and your idea runs true in ALL of them!
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So great to know, Tom! Glad the post resonated with you and that you’ve found it to be true as well. We need to get out there and make our creative work happen.
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