“We seek not rest, but transformation. We are dancing through each other as doorways.” ~Marge Piercy
A funny thing happens to me around 5pm every day. I can have a very tough day around the office, so tough that I feel like just curling up in a ball and hiding until tomorrow. And then I take the elevator down to the ground floor, push open the door, and suddenly the lightness returns, the fatigue lifts, and I’m ready for hours of working on my personal projects, seeing friends, and being out and about in this wild city. I don’t need rest after a tough day in cube-ville. I need a change of scene that inspires a transformation of self.
You might be looking at the screen right now and considering a pity party on my behalf. “Poor Christa. She really needs to quit her job and just work for herself.” Yes, eventually I will have to work for myself and those wheels are greased and in motion. These things take time and planning, particularly in this tricky economy. Every day I am taking one more step toward that big new beginning. I have a feeling it’s going to happen far sooner than my long-term plan suggests, though I am learning great lessons along the journey that I know will be invaluable down the line.
The people we meet, the places we go, and the experiences we have are doorways to something new – sometimes a whole new beginning, sometimes just a slight realization that causes us to take in the world with a different perspective. We do not immediately know the impact of these learnings. We wonder why we have to be put through firestorms and discomfort, why we have to wrestle with uncertainty and dissatisfaction and disappointment. And here’s why: it is the learning we need now.
It can all be valuable if we take the time to assign the value. And yes, we assign the value to our trials. We are responsible for our own learning; we are responsible for our own transformation.
Published by Christa Avampato
IN BRIEF
Author, journalist, digital product manager, and licensed New York City tour guide. Creator and host of NYC's Secrets and Lies. Alumna of the University of Pennsylvania (BA), the Darden School of Business at the University of Virginia (MBA), Arizona State University (Biomimicry), and the University of Cambridge (MSt in Sustainability Leadership).
I build digital media platforms, report on urban climate resilience and biodiversity, and produce live narrative experiences that connect communities to history, nature, and place.
THE DEEP DIVE
My work centers on a single thread: building systems and stories that foster deep connection to our shared world. Across digital streaming, environmental reporting, and live civic storytelling, I design experiences that help people understand complex ideas and the environments around them.
DIGITAL PRODUCT STRATEGY & MEDIA LEADERSHIP
At Carnegie Hall, I serve as Digital Product Manager, leading product strategy, operations, and technical delivery for the video streaming platform Carnegie Hall+. I translate artistic mission into scalable, high-performance streaming architecture that reaches audiences globally. Previously, I led agile product and delivery teams across operations and compliance at American Express, managed Broadway theatrical productions and national tours, and guided strategic initiatives across cultural institutions.
ENVIRONMENTAL JOURNALISM & AUTHORSHIP
As a freelance journalist, I investigate how living systems, urban infrastructure, and human culture intersect. My reported features on urban decarbonization, biodiversity, coastal resilience, and biomimicry appear in publications including Smithsonian Magazine, The Washington Post, Mongabay, Natural History Magazine, and Foreign Policy Magazine. In fiction, I write the Emerson Page young adult novel series, alongside upcoming historical fiction and nonfiction works on New York history, mythology, and human resilience. I also write Togetherhood, a LinkedIn newsletter focused on urban ecology and community restoration, and co-host the podcast Frameworks in the Wild.
LIVE EXPERIENCE & CIVIC STORYTELLING
As a licensed New York City tour guide and live event producer, I transform urban landscapes into shared narrative encounters. I created, produce, and host NYC's Secrets and Lies, an interactive live storytelling series staged across cultural landmarks including the New York Transit Museum, the South Street Seaport Museum, and the historic tall ship Wavertree. I also design and lead site-specific walking tours exploring coastal ecology, food history, and neighborhood evolution, often with partners at Climate Week NYC and the Natural Areas Conservancy.
DOUBLE OR NOTHING MEDIA
Through my independent production studio, Double or Nothing Media, I develop ventures across media, ecology, and public history:
Digital Products & Strategy: Architecting scalable digital platforms, streaming experiences, and operational models for mission-driven institutions.
Environmental Reporting & Publications: Delivering long-form reporting, books, and newsletters grounded in climate resilience and regenerative design.
Site-Specific Live Storytelling: Producing immersive live shows and educational walking tours that engage public audiences in community history.
CONNECT
Website & Production Hub: doubleornothingmedia.com and christaavampato.com
Newsletter: Togetherhood on LinkedIn - linkedin.com/newsletters/togetherhood-7273771832221089792/
Instagram & Threads: @christarosenyc
Emerson Page Novels: emersonpagebook.wordpress.com/
View all posts by Christa Avampato
“We seek not rest, but transformation. We are dancing through each other as doorways.” ~Marge Piercy
